Marketing Optimization

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Including:
  • Billboards
  • Newspapers
  • Magazines
  • Journals
  • Brochures
Optimize your marketing

Numbers

RapidRecall

Product: RapidRecall

Outstanding Numbers for Outdoor Advertising

Your customers are driving by, maybe even flying: even if they’re only jogging, outdoor media gives your customers one critical moment to see, assess, and remember your offer. Everything about your presentation has to be striking. The best branding will include a carefully selected 800 number or a vanity number intrinsically linked to your company or offer, and will sustain your message in consumers’ minds long after they pass your advertisement. If a consumer happens to encounter your message repeatedly, your print distribution is through the mail or another wide distribution; you need a number that will continue to enforce a positive association with your brand identity. When number selection is this important, consultation with experts at Dial 800 is essential to optimizing your marketing and making sure you—not some competitor—receives your customers’ calls.

Demographic Customer identification

Outdoor advertising brings in customers of every sort. You have no idea what sort of television, music, magazines, or websites they prefer: you put your best offer forward and interest them enough to make a call. Clearly, your offer and advertising are attractive, but you’ve got very few options for identifying the specific successes of your advertising efforts. Advanced demographics from CallView 360° offer the name, address, income bracket, and more, of the owner of every home phone line that contacts you.

Demographics

CallView360

Product: CallView360°

Call Recording

CallView360

Product: Callview 360

Indispensable Archival Review

Beyond demographics, the best way to understand your customers is to listen to them directly. Of course, no single marketer can listen to every call a campaign prompts, but call recording in CallView 360° records every single call, archiving them so that just one push of a mouse button plays the complete call record, including the caller’s actual voice and words, as well as background sounds such as children, traffic, and television, offering you the most thorough glimpse possible of each new lead. With only one more click of a mouse, you can email that call record to as many recipients as you choose, offering unparalleled opportunity for customer service training, review and improvement.

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