Is paying for prime drive-time worth it? Advertising in off-peak hours saves money at the expense of audience. The trade-off seems simple enough, but optimized marketing is more complex, sophisticated, and rewarding than reading gross totals. Accurate cost-benefit analysis is only possible with detailed records of when you’re getting calls, the percentage of those calls that are unique leads, and your cost per lead. With API input, CallView 360° integrates information on your campaign investment with the data from your call volume and traffic, giving you precise calculations of your cost per call, cost per lead, and overall ROI.
Most radio ads reach consumers while they’re in a car. Listeners never really have a pen and paper handy, and new laws are keeping people off their cell phones while driving. The number in your radio ad probably won’t get written down, and it will only get entered into a cell phone for later use under legal and traffic pressures. Your excellent product, clever ad, and great offer are wasted if your number is forgotten or recorded improperly. Save your audience the hassle. The right RapidRecall number—such as a repeater of two, three, four, or five digits—will stick with your customers long after your ad has aired. The right vanity number—matched to your specific needs by branding experts like those at Dial 800—can even prolong your ad’s message and increase your company’s profile.
Call volume peaks at those critical times each day when ads actually run. Handling the call correctly can be even more important than prompting it in the first place—the company’s reputation is in the balance. The wrong setup angers callers by keeping them waiting and wastes expensive labor with inefficient distribution. Intelligent call routing based on time of day, day of week, and percentage allocations quickly gets calls exactly where they need to go. Sophisticated queuing and distribution profiles send calls to agents based not only on availability but precisely calculated closing rates, as well. The best marketing paired with best representatives prompts customer relations that continue to drive sales and ROI long after an ad campaign.