Marketing Optimization
(800) 564-8685
Television
Internet
Radio
Print
- Cable TV
- Local TV
- Infomercials
Numbers
Product: RapidRecall
Numbers that Make Sense
Highest risk; highest reward. Expensive television advertising gives you a few critical moments to convey an essential message. The winning combination of a smart buy, great offer, and clever advertising accomplish absolutely nothing if the audience can’t remember your number. Toll-free numbers are not created equal: for television, only unforgettable numbers will do. After short form commercials of 10, 30, or even 60 seconds, audiences might not even remember a company’s name; only memorable 800 numbers will avoid costly misdials. With the right vanity number, a company can establish itself as a household name, convey essential information, or make an irresistible offer. However, vanity numbers aren’t necessarily the best choice for long form television advertising, considering the opportunity for message repetition. RapidRecall numbers of two, three, or four repeated digits will keep you in consumers’ minds long after your commercial is over. Most importantly, toll-free 800 numbers empower call tracking and campaign monitoring—the only means of truly optimizing marketing.
Sophisticated Tracking on a Simple Dashboard
Television advertising—especially primetime—is a big, bold investment; precise, real-time understanding of every campaign’s success is essential. Tracking call volumes based on time of day, day of week, and caller demographics empowers the informed marketing decisions that optimize ROI. Television captures audience attention like nothing else, so it’s essential to know exactly what sorts of callers are being converted in to sales, and which representatives have the highest closing rates. CallView 360° demographics include the name, address, marital status, family size and income bracket of the owner of every home phone line that contacts you, paired with the exact time and destination of the call. With this accurate picture of the demographic you’re reaching, you can maintain and adjust your ad buys to perfectly match your marketing to your customers.
Call Tracking
Product: CallView360°
Call Routing
Product: IntelliRoute
Specialized Routing
Most of your calls will come in response to the time your ads are run—a few select moments each day. The handling of call influx is just as important as prompting calls in the first place. The wrong setup will needlessly inflate labor costs or anger callers by keeping them waiting…maybe even both. Fortunately, intelligent call routing based on time of day, day of week, and percentage allocations can keep calls flowing smoothly and rapidly to available agents in a limitless number of locations. Once your call centers are established, you can even grant distribution priority to those agents with the highest closing rates, matching your best representatives to your best marketing.
(800) 564-8685