Dial 800 recently concluded a very successful DMA09 Conference &  
Exhibition where the company's call tracking and analytics  
optimization tool set was met with great enthusiasm by the direct  
marketing community.  Among the networking festivities was a  
reception held by the Electronic Retailing Association at San  
Diego's Stingaree.  Dial 800 CEO Scott Richards is seen below with  
Matthew Bock, Vice President of Business Development, for Triton  
Technologies at the party.  Dial 800's call routing service  
IntelliRoute allows direct marketers to route calls to multiple call  
centers such as Triton that specialize in more consultative sales,  
creating a win-win for performance-based telemarketers and their  
clients.