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Use Multiple Call Centers To Gain An Advantage

by Scott Richards 27. January 2010 23:12

Using multiple call centers can be enormously advantageous to direct marketers for a number of reasons. You’ll be able to increase sales and profitability by leveraging these attributes:

  1. The ability to use more boutique call centers that specialize in order making versus order taking who can deliver higher closure rates and a higher average ticket, yet because of their specialized nature may have capacity issues.
  2. Using our call tracking system, you can monitor the performance of multiple telemarketers from your computer anytime and anywhere. Based on how they deliver, you can then allocate the lion’s share of leads to your best performing center, which can greatly affect a campaign’s overall profitability.
  3. Keep vendors on their toes. Often suppliers get complacent over time. Using more than one telemarketer will help keep them hungry and competitive.

Dial 800’s optimization tool set is designed to empower the marketer, giving you more control and the ability to route calls on the fly using our call routing tool, AccuRoute. When used in combination with our bank of memorable toll-free repeater numbers, RapidRecall, you can increase your inbound calls by as much as 20, 35, even 50 percent or more and send them to a center capable of closing.

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