Press Releases

Dial 800 Unveils Private Label Tools to Support Ad Agencies

Ad Agencies Can Now Leverage Optimization Tools Under Their Brand

Los Angeles, CA, – Dial 800, the leaders in marketing optimization, announced today that it is now has a triad of its optimization tools available for private labeling to agencies looking for a marketplace edge.

“Our agency clients love Dial 800’s tools, but they expressed a desire to be able to brand them with their own distinctive agency mark. Our private label initiative speaks directly to this desire and is an example of Dial 800’s culture of responsiveness,” commented CEO Scott Richards.

The proprietary tools agencies can now leverage to improve campaign ROI include:

1. Call routing software that allows direct marketers to instantly determine a campaign’s real call volumes and buyer demographics, as well as listen to any call with one click.
2. Memorable toll free numbers known to improve direct campaign results by as much as 20 percent by virtue of their repeating sequences. Combined with the better performing 800 toll-free prefix, these numbers are easier for consumers to recall.
3. Direct Mail that enables agencies to reach out to consumers who didn’t buy with timely offers. Such programs can deliver up to 6x the ROI of ordinary direct mail programs.

“Direct marketers succeeding today are availing themselves of every opportunity to optimize available,” added Dial 800’s COO, James Diorio. “We’re delighted to be able to add our Private Label offering to their arsenal.”