Direct Mail Marketing via Boomerang

Database Marketing

Direct Mail Marketing
Customizable Templates
Lost Lead Recovery
Fully Automated

Direct Mail Marketing

Put your campaign right in your customers’ hands with campaign and offer-specific postcards sent to leads you haven’t yet closed.

Database Marketing

Save the marketing dollars you otherwise would’ve wasted on cold leads: important sales follow-up can be sent specifically to callers who’ve already expressed interest.

Lost Lead Recovery

If a lead calls and you lose it for any reason—a disconnection, miscommunication, or any other mistake—dedicated, personalized mail gives you another chance to reach that prospect.

Fully Automated

Full control; minimal effort: set your individual standards for direct marketing follow-up and the system does the rest, putting your message right in front of your customers without any further input from you.

Features

Dial 800 offers a direct fulfillment marketing response engine that incorporates the name and address demographics of CallView 360° with automated postcard mailing, sending specialized messages to select callers. These mailings are proactive follow-ups with consumers who’ve already expressed interest. They can reiterate an original offer, present a new—customized—offer, or both. Boomerang is a tangible commitment to customer satisfaction.

Direct Mail Marketing
Customizable Templates
Lost Lead Recovery
Fully Automated

Description

Customizable Parameters

Postcards can be sent to leads based on any selection of calls: calls terminated before or after a user-determined duration; calls meeting certain consumer demographics; callers hanging up before being connected; and many more. These distinct types of leads can even be sent mail specific to the nature of their call, a personal touch demonstrating both awareness and commitment.

Full Automation

The system is completely customizable, but fully automated. Once parameters are established and the mailers’ message created, the fulfillment engine runs itself, automatically generating the postcards and sending them exactly where they need to go by harnessing the power of CallView 360° demographics.

Demographic-Specific Mailings

All caller demographics provided by CallView 360°—including address, income bracket, family size, age, and others—can be assigned specialized messages, enabling highly refined matching of offers and customers.

Rapid Response

Postcards are mailed within forty-eight hours of their origination, enticing the prospect to call back while the offer that originally attracted interest is still fresh. This demonstrates a company’s dedication to its customers, belief in its offer, and efficiency of fulfillment.

Technical Specifications

High Quality Print: Full Color on both sides, 14pt Paper Stock, UV Coating on one side or 2

Templates Library: Beautiful, high quality full color postcards from 100’s of templates created to enhance your offer appeal and increase response rates.

Postcard Designer: Design postcards online, customize our templates or upload your own designs.

Accepted Files: Upload files from Adobe PDF, Photoshop, Illustrator or Indesign

Accepted Formats: PDF, EPS, JPEG, TIFF, MS Office, Publisher (PDF is our preferred format)

Creatives Library: Re-use or modify the designs you’ve already created.

Free NCOA Certification: Over 40 million Americans change their address annually, which creates formidable obstacles in maintaining a high-quality mailing list. Changes-of-address information is used to help reduce undeliverable mail pieces before mail enters the mail stream.

Data Accuracy: Address information is standardized to conform to USPS® requirements, including the ZIP + 4® code.

Track Boomerang Effect: Associate a tracking Toll-Free Number to each postcard campaign and easily track in CallView 360 the response rates you generate.

Postcard Sizes: Postcards can be either 4”x6” and 5.5”x8.5”

Approval Process: Postcards will only be mailed after you formally approve a design. Approval confirmations are sent to you via email for accurate record keeping.

Mailings Frequency: Define how often you’d like Boomerang to send postcards: One Time, Daily, Weekly, Monthly.

Budget Management: Pre-paid mailings balances allow you to easily manage your budget and control actual expenses.

Campaign Manager: For all your active mailing campaigns, see at a glance postcard thumbnails, mailer frequency, last date mailed, next execution, total cost and total postcards mailed.

Benefits

This direct fulfillment marketing response engine incorporates caller demographics with automated postcard mailing, sending specialized messages to select in-bound callers. These proactively follow-ups--with consumers who’ve already expressed interest—can reiterate an original offer, present a customized offer, or both. Nurturing an active lead or restoring connection with a lost call, Boomerang demonstrates tangible commitment to customer satisfaction.

Detailed Caller Information
Customizable Templates
Lost Lead Recovery
Fully Automated

Database Marketing

Substantive Customer Connections

Boomerang draws from the many demographics provided by CallView 360°, allowing precisely targeted marketing of specialized offers to customers you understand well.

Enlarged Customer Database

Paired with the right tracking numbers, responses to Boomerang can also further build your customer database with information on exactly when and where your offers inspire further response.

Direct Mail Marketing

Sustainable Message Delivery

A lot of advertising is fleeting; unlike television and radio commercials, print ads are tangible, keeping your message and contact information in front of customers as long as they need to consider it.

Software
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Call Recording
Name & Address
Demographics
Direct Mail Marketing

CallView 360° provides a complete view of your calling traffic, caller patterns, and campaign effectiveness. A secure web page with full remote accessibility includes a wealth of perpetually refreshing data, providing unparalleled insight into lead information and advertising campaigns with a wide array of available features.

Our call recording software records 99.997% of all calls automatically; the full recording of every one of these calls can be heard with just one mouse click on an easily distinguishable icon. Digital records of the calls can be saved to any local drive or emailed to anyone with just one more click of the mouse—an incredibly simple and efficient tool for review and training purposes.

Access extensive demographic information to build complete profiles of the households calling you. The owner of every home phone line making calls is listed by name, age, address, home ownership, family size, credit card use, and income bracket.