Vegas Reporter Highlights Dial 800′s Call Tracking At ERA D2C Convention

Living Las Vegas reporter Diane Taylor stopped by the Dial 800 booth at the recent ERA D2C Convention at the Wynn Las Vegas and met with optimization specialist Barry Ross. Taylor reports that the direct marketing industry is rebounding and no doubt part of the reason why is the innovative suite of optimization tools that [...]

Living Las Vegas reporter Diane Taylor stopped by the Dial 800 booth at the recent ERA D2C Convention at the Wynn Las Vegas and met with optimization specialist Barry Ross. Taylor reports that the direct marketing industry is rebounding and no doubt part of the reason why is the innovative suite of optimization tools that Dial 800 offers direct marketers.

Ross showed Taylor how an 800 number can help a marketer glean demographic insight into who their consumer is. With Dial 800′s dynamic call tracking software CallView 360, a marketer can look up the number of an inbound caller and find out key demographic information about the composition of the household including income, home ownership, the presence of children and so forth. Read more.

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