Worthwhile work: Content marketing isn’t always easy, but it pays off
If your business isn’t optimizing content marketing to gain credibility and trust with customers, you may want to get cracking in 2019. Your competitors are probably already off and running. The Content Marketing Institute recently posted stats reflecting that small businesses with blogs get 126 percent more lead growth than those without, that content marketing […]
Be my guest: How blogging elsewhere can boost your inbound marketing
By now, most marketers understand the concept of content marketing, and the inherent value in building marketing messages into blogs, whitepapers, eBooks, videos and other informational content. Still, many aren’t taking full advantage of the opportunity to write guest blogs for other organizations and media outlets. Only 64 percent of bloggers in the U.S. write […]
Do it now! How to optimize calls to action in mobile ads
When you’re crafting mobile ad copy for your call marketing campaign, the call to action phrase you add to the end may feel like an afterthought. In reality, however, the call to action or CTA can be the most crucial element, especially given the brief nature of mobile ads. For example, one study found that […]
5 Tips to Decide What Business Phone Service Is Right for You
An effective business phone service does a lot more than just send and receive calls, it supports your revenue goals with accurate data analysis and reporting tools. Since all industries require different call features, it can be difficult to find a service provider that offers everything you’re looking for at a reasonable price. To help […]
Thoughts On Digital Podcast | The Evolution of Telecom w/ Ron Manke
Our VP of Business Development, Ron Manke recently sat down with Rob Spierenburg, CEO of All Things Media, to discuss the changes and advancement of voice technology. Watch the video as they breakdown the importance of connecting beyond digital, as well as how to quantify those voice interactions.
PDMI East: Bringing Fresh Inbound Call Marketing
Dial800 will be attending PDMI East, March 31-April 2nd, 2019 in Miami, Florida at the Loews Miami Beach Hotel. The Performance-Driven Marketing Institute (PDMI) is a leadership organization dedicated to promoting, protecting and advancing its membership through education, networking and marketing, and advocacy. Dial800’s Mike Mezzanotte, Chief Revenue Officer, will be attending this event and […]
How a Call Tracker Can Benefit Your Business
As a marketer, you may have numerous campaigns active at a given time that encourage consumers to call. When the phones begin to ring, you know your efforts are working – but do you know which are working best? Call tracking can give you valuable insight into the activities that are most lucrative to your […]
Instant feedback: Tips for customizing your phone pitches in real time
Most people working in phone sales have anecdotes about unexpected conversational turns taken by customers. Even the most well-executed sales script can be derailed by customers who don’t react as we expect, which is why it’s important to learn to gauge custom responses and adjust your own words accordingly for ultimate success. “Here’s the secret […]
How to Get a 1-800 Number People Will Remember
Toll-free numbers offer a convenient way for your customers to reach your offices, no matter where they live. Beyond that, they can be great marketing devices and a great way to connect with your audience. Getting your own 1-800 or other toll-free number isn’t hard. Here’s what you need to know to get started: Registering […]
LeadsCon Las Vegas: March 4-6
Dial800 will be attending LeadsCon, the world’s largest performance marketing conference and exposition, March 4-6, 2019 in Las Vegas. Held at The Mirage Hotel and Casino LeadsCon is expected to have 2700 attendees, 75 speakers, and endless networking opportunities. Dial800’s Mike Mezzanotte, Chief Revenue Officer, will be attending this event and meeting with leading lead […]