News & Events

Dial800 is pleased to again be attending The Great American Trucking Show this weekend in Dallas, Texas.  Director of Business Development Billy Slater will be heading to the show to meet with existing clients, as well as connect with those interested in call performance marketing for their trucking business. Billy Slater has long been connected with […]

Many of today’s customers are apt to research a product online before stepping into your store (or calling your business) to make a purchase. In many industries, that’s the norm rather than the exception. In fact, analysts believe as much as 92 percent of all purchases take place offline after online consumer activity. So why do so […]

We’ve all encountered him or her on the phone: the person whose voice assails our ears like fingernails on a chalkboard, making us want to conclude our business as quickly as possible. As a business owner, then, the last thing you want is an agent whose speaking voice makes callers cringe. “In a time when […]

When it comes to trying to reach C-suite execs with marketing messaging, account based marketing (ABM) tends to be a better strategy than generalized email marketing. Why? Because executives are often too busy with weighty company issues to bother responding to any marketing they view as mass marketing. Conversely, ABM involves putting more effort into […]

Are any of your products or services apt to appeal to Americans ages 5 to 22? If so, you may want to evaluate whether your marketing campaign is doing everything in its power to reach Generation Z. Marketing gurus say the group slated to comprise 40 percent of the U.S. population by 2020 calls for […]

If you’re planning to launch a call marketing campaign, one of your first decisions will be whether to deploy a virtual call center or an on-premise call center to handle your incoming inquiries. Virtual call centers (VCCs) optimize technology so their agents can field calls while working from their homes or from satellite offices away […]

We’re excited to be attending a refreshed and re-named MTC Expo this year!  The MTC Expo focuses in on the important combination of Media, Technology, and Commerce.  Our VP of Business Development Mike Mezzanotte is in attendance, as well as the Dial800 account management team.  Stop by our Booth #507, where we’re meeting with new […]

Having access to a skilled content writer is extremely important.  If your business isn’t taking full advantage of content marketing as part of your inbound marketing campaign, it may be behind the eight ball. Even before the advent of ad blocking, many consumers were getting disenchanted with blatantly promotional ads that had little relevance to […]

While the vast majority of marketing strategies seem to be about Millennials these days, many brands may not be capitalizing enough on the still-substantial baby boomer marketing. A recent report by the National Venture Capital Association notes that by 2020, the number of Americans older than 50 will number 118 million, a number growing to 132 million by 2030. […]

As a veteran partner to the Direct Response industry, Dial800’s VP of Business Development Mike Mezzanotte is happy to be heading back to the Great Ideas Summit event hosted by the Electronic Retailers Association.  We look forward to meeting with our valued clients and connections and sharing the newest features and services now available. The […]