Monday Morning Hurts
Have you ever come in Monday morning to learn that last week’s advertising results were horrifically disappointing?
Have you ever come in Monday morning to learn that last week’s advertising results were horrifically disappointing?
Well, you’re not alone. As direct marketer, you most likely will immediately spring into action to try and figure out which levers you have to change in order to make your ad successful. The three areas that typically get the most scrutiny are: media, creative and the offer. However, did you realize there is a fourth lever – a fourth lever that many marketers simply ignore? It’s ironic, because the fourth lever is the one that is virtually guaranteed to increase results and it is this: a memorable toll-free number.
Would anybody disagree that putting a more memorable toll-free number in an ad will increase response? Of course not! Making it easier for customers to buy naturally increases response. You don’t have to work any harder – just smarter! Knowing which numbers to use and how to get them is something we specialize in at Dial800. We want you to succeed, so contact us to learn more.
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