New Study Conducted on Toll Free Numbers

Memorable Toll-Free Numbers Deliver 25 to 69% Better Response for Direct Marketers Three independent tests conducted by leading direct response advertising agencies prove that memorable toll-free numbers generate substantially more inbound leads and revenue for direct marketers. The resulting case study, unveiled at the recent Response Expo, is the first known to examine the [...]

Memorable Toll-Free Numbers Deliver 25 to 69% Better Response for Direct Marketers

Three independent tests conducted by leading direct response advertising agencies prove that memorable toll-free numbers generate substantially more inbound leads and revenue for direct marketers.

The resulting case study, unveiled at the recent Response Expo, is the first known to examine the impact of such numbers. Its findings created a buzz among Expo attendees.

The tests were conducted between Q4 of 2009 through Q2 of 2010 and used 800-prefix numbers with memorable digit patterns that are easy for consumers to recall.

“Most advertisers and agencies would be delighted with a 10 or 20% increase in response,” commented Dial800 CEO Scott Richards, “but this data shows that memorable toll-free numbers are an effortless way for marketers to achieve enormous gains by making it easier for buyers to reach them.”

View the full test on toll free numbers.

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