We Know What We Should Do, But Do We Do It?
Use a memorable number in your ad campaign and who ever look back. Here’s your profits.
Knowing something is right and acting on that knowledge are two entirely different things. For instance we all know it is important to exercise…
But how many of us actually eat properly and exercise regularly?
If the vast majority of Americans did this, most advertisers would be out of business because everyone would already be skinny, healthy and pretty. Similarly, many advertisers still don’t use memorable toll- free numbers when they advertise, even though they understand that they perform better. Like healthy eating and exercise, it may be because it requires a bit of extra effort – but, oh, the rewards. You owe it to yourself to take a moment and consider this conundrum. You owe it to your company. And perhaps most of all you owe it to your consumers who may want to reach you, but are so very distracted. Make contacting you easy for them!
Use a memorable number in your ad campaign and who ever look back. Here’s your profits.
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