At the heart of CallView360® is an intuitive dashboard that clarifies and simplifies the complexities of call tracking and campaign management. The customizable menus and graphs allow you to mine campaign data, giving you accurate calculations of your cost per call, cost per lead, even your ROI. With detailed data on your campaign performance, you can make astute decisions about which advertising campaign is working or not working.
Our call tracking software allows you to instantly qualify your leads to make sure they are in your target market. CallView360® call tracking features provide detailed demographics on each of your calls. The call tracking demographics include age, gender, income, and marital status. This is great data to ensure your marketing dollars are being spent in the right places!
All of the call tracking numbers in your campaign have “number tagging” options. This means that you can easily manage and realize the source of every phone call. You can quickly identify the medium of a call by channel, creative, destination, agency, offer and any other desired label. After a call tracking number is tagged, you can group them together for performance reporting that allows for easy comparison to determine the ROI between campaign differentiators.
Complete, clear records of each call are an incomparable tool for legal purposes, staff training and customer service optimization. Playing even one exemplary call each week to a sales team improves performance—cumulatively—for increased sales and customer satisfaction. You’ll know what your customers really want and also how your team is handling each concern. In addition, call recording allows marketers to conduct market research against their most important audience segment—buyers and prospects that have raised their hands! Now you can conduct consumer research with breadth and scope for a fraction of the cost of traditional focus groups that can cost tens of thousands of dollars or more.
With CallView360® call tracking alerts you will receive an email automatically anytime a call occurs that matches certain criteria. Our alerts let you set up different parameters and indicate whether or not you want to be automatically notified. You can set up this automatic notification for any of your search variables. This feature allows you to be proactive when exceptions—or extraordinary events—arise.
Individual numbers, whole campaigns, even multiple campaigns can all be analyzed for easy review and comparison. Call patterns, selling patterns, cost per call, and cost per lead are all easily distinguishable in both numeric lists and graphic displays. Every demographic selected for filtering can also be used as a reference for analytic sorting and trend identification.
CallView360® advanced search enables you to sort information by the criteria most important to you, whether it’s date and time, state, area code, sale, call center, and much, much more. Calls can be sorted by source, destination, time of origin, duration, and every demographic imaginable. Searches can be saved for future use, making reports, comparisons, and trend identification intuitive and precise. In addition, alerts can automatically be sent to you via email should a call match any search criteria, providing instant feedback on your response.
RoundTrip data, when integrated, allows you to see exactly what has occurred from the point of lead generation to the back end close. You’ll be able to see not only the call, but the sale! Now you can truly breakdown your campaign results to determine which offers and media are most effective because your data will be accurate and complete. You’ll even be able to compare close rates and average order value by call center on a simple, intuitive graph.
Do you have other systems that depend on your call records? That’s no problem! CallView360® provides open access to APIs allowing access for other applications to analyze and compare.