Chicago bound? Annual IRCE to give tips on 130 industry topics

tips on 130 industry topics

This year’s Internet Retailer Conference & Exhibition (IRCE) is shaping up to be a great learning opportunity for clients of Dial800, offering 130 learning sessions and some 200 speakers, 600 vendors and 9,500 participants. All will gather in Chicago June 7-10 to hear about the industry’s latest and greatest.

Attendees at the annual four-day event will meet reps from the world largest online retailers as well as upstarts driving new trends. The editorial staff at Internet Retailer magazine hand-picks speakers to address new directions as well as the common problems affecting real businesses. Featured will be Jason Goldberger of Target.com and Mobile Target Corp.; Christopher McCann of 1-800-Flowers.com; Alexis Ohanian of Reddit and James McQuivey of Forrester Research.

Many presentations will address trends relevant to PPC campaigns, e-commerce analytics and e-commerce tracking. Among them:

  • “180 Countries, 34 Languages, One Platform”: Describes Dell’s huge global re-platforming and its 50 percent lift in conversion rates from mobile devices.
  • “Out with Omni-Channel, in with Personalization and Customer Centricity”: Focuses on how e-commerce personalization via mobile is paramount to unique customer experiences.
  • “CTO and CMO Mashup”: Discusses how your technology and marketing departments can improve cooperation and effectiveness.
  • “Making Sure Your Technology Keeps You in Touch with Your Customers — Wherever They Are”: Describes groundwork for e-commerce platforms, tech stack and other technologies in multi-channel environments.
  • “Does E-Commerce Self-Service Top the Performance of Sales Reps?”: Discusses how online dashboard data helps you strategize improvements.
  • “The New Tactics Driving Affiliate Marketing Today”: Touches on how retailers can maximize affiliate programs for brand alignment, mobile optimization and global expansion.
  • “Sneak Peek: What’s Next at Facebook”: An early look at the newest ways to leverage the largest social network.
  • “10 Things Retailers Need to Know About the Rise of Ad-Blocking”: The growing problem and how it’s being addressed.
  • “Storytelling Selling to Lift Conversions”: How to create a brand story across channels.
  • “What Do Mobile Users Want? A Recipe for Success”: Six tasks shoppers are most likely to perform on mobile devices and 175 features/functionalities that support those demands.
  • “Full-Steam Ahead to $1 Trillion+ Sales”: Industry analyst discusses key trends in B2B e-commerce, including customer demands and seller strategies.

Educational break-out tracks at IRCE include strategies for top executives; retail chains; global e-retailing; small retailers and e-marketing, along with retailing topics such as fulfillment; customer service and operations; social commerce and marketing; technology; video in e-retail; design and merchandising.

Among movers and shakers co-sponsoring the event are 1-800 Flowers.Com Inc.; MasterCard Inc. (1-800-MASTERCARD); FedEx Corp. (1-800-GOFEDEX); IBM Corp. (1-800-IBM-SERV); Magento Inc. (1-800-MAGENTO); Pitney Bowes Inc. (1-800-MRBOWES); UPS Inc. (1-800-PICKUPS) and Visa Inc. (1-800-VISA911). As noted, all benefit from the memorable toll-free numbers proven to generate more calls; in fact, research shows 800 numbers with easy-to-recall sequences can generate 20 to 60 percent more inbound leads. Register for a live demo of Dial800 services at https://www.dial800.com/start. For more info about IRCE, see www.irce.com.