Dial800 was one of the Gold-Level Sponsors earlier this month at Contact 2016, a new and groundbreaking conference in San Francisco attracting nationwide specialists in financial services, health care, home services, professional services and travel.
Attendees studied topics related to the call marketing ecosystem while mingling with some 75 speakers and 500 marketers, entrepreneurs and technology leaders from multiple sectors. The Jan. 19 and 20 events divided seminar series into tracks for inbound call and outbound call specialists, with topics ranging from “Who’s Buying, Where and What Are They Paying?” to “Robocalls & Traffic Pumping.”
The driving factor? The burgeoning call-marketing industry. Contact 2016 organizers pointed out businesses worldwide will field 77 billion mobile calls this year, with 70 percent of consumers worldwide already having participated in click to call. Analysts say some $80 billion of this year’s advertising spend will focus on driving phone calls.
Organizers of Contact 2016 were Phoenix-based international data center/networker Contact.io and New York-based digital marketing guru Jay Weintraub, founder of performance marketing conference LeadsCon. While LeadsCon focuses on driving leads, Contact 16 focuses more on human-to-human calls as a delivery model, whether inbound, outbound, direct-to-buyer, through an IVR or through live agent.
“A call is no longer a call but a unit of data, and that means a new world of possibilities — to not just connect the web and the phone, but how we can start to think of voice as a whole,” noted the event website. “Contact is the summit for understanding how to generate more calls, what technologies are essential and which partners are right for your business.”
Mike Mezzanotte, Vice President of Business Development at Dial800 commented: “This conference is the first of its kind with the focus on the value of the call. The opportunity to connect this specific area in the industry that focuses on the importance of communicating with customers and prospects, not just signing them up online was greatly appreciated and provided great value to get us all in one room. Companies are getting back to realizing the importance of true customer service, and as we get more digital, we have learned we still need to serve to the human, to the person, the customer. The phone number is often the last thing thought of for marketing campaigns, and the opportunity to share what we know about the importance of using the phone with good numbers was a great opportunity to be heard and deliver value.”
The event was especially geared toward those looking to purchase calls in addition to leads; those seeking call-marketing technology solutions; those seeking to optimize existing call lead efforts; those wishing to understand the regulatory landscape around the call ecosystem; those wanting to maximize unrealized revenue through call services; and/or those deciding whether to bring calls in house or partner with a third-party provider.
Contact 2016 was held at the Hotel Nikko in San Francisco. For more info, visit http://www.contact.io/.
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