You’ve got a memorable phone number, customers are calling, and you’re ready to grow your business – now what? If you aren’t tracking all your inbound and outbound calls and running reports to analyze the data, you are leaving behind valuable customer and marketing information.
Key Benefits of Call Tracking
A customer can call your business for a wide range of reasons – they saw an ad (which ad?), they need support, they want to place an order, and more. Call tracking and analytics helps you understand these calls and organize the data.
For example, if you are using tracking DNI numbers for Google PPC ads, call tracking and reporting help you identify which ads are driving the most traffic and converting the largest sales. These insights will influence your ad spend each month as you prioritize high-performing keywords to drive the most traffic.
The Dial800 platform gives you these insights, and hundreds more, on every call. But the key is how you view and analyze that data.
How To Analyze Your Data in Dial800
Within the Dial800 platform you have three main ways to review and understand your data points:
- CallView360® built-in analytics filters, which help you filter data based on our most popular options and quickly view them in your dashboards
- KPI dashboards, detailed and specialized reports you create using built-in widgets that filter & organize your data
- Customizable reports, which allow you to pull a wide range of data into a customized report that can be scheduled to run automatically and be sent to you
Why Customize Your Reports?
All of your analytics options make it easy to see your data, but custom reports have several key advantages you might prefer.
First they can be automated, saving your valuable time. You can create reports that run on a schedule and email the final reports directly to your inbox for review without requiring you to log in and manually run a report – and you can even send those emailed reports to anyone in your organization.
Second, the the data is available in multiple ways. You can filter calls by:
- Date
- DNIS
- Target
- Sentiment
- Geography
- Tags
- Sales
Each of these filters have further options so you can target the exact data you want to review.
And finally, even the formatting is customizable. You can select from our basic built-in templates or choose the advanced option to create a truly customized report unique to your business needs. And if you need to export your data, choose from a CSV, XLS, JSON, XML, and even HTML.
Contact Dial800 Today for Expert Reporting Help
Ready to set up your reports and get a better understanding of your business? Contact your Dial800 Account Manager today to get started.
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