Ballot bonanza: What if presidential campaigns used PPC?
As the primaries approach, some behind-the-scenes campaign maneuvering has become more watchable than the debates. That’s because few elements of presidential campaigns are left to chance anymore. Sophisticated, data-driven strategies . . . CONTINUE READING
On the change gang: Helping employees adjust to upheaval
It’s a cliché but it’s also true: Change is difficult. In fact, it’s so challenging for businesses that one Harvard Business Review report places the failure rate of all large-scale . . . CONTINUE READING
6 ways to build (instead of flip) customer relationships
It’s probably a surprise to no one that most top salespeople (84 percent, in research conducted last year) are highly focused on their goals and vigilant about tracking process. That . . . CONTINUE READING
PPC data: Which metrics will your number-crunchers value?
The results of your PPC campaign are rolling in, complete with a full set of metrics that can help you determine how your strategy is working. It’s all valuable, but . . . CONTINUE READING
Chicago bound? Annual IRCE to give tips on 130 industry topics
This year’s Internet Retailer Conference & Exhibition (IRCE) is shaping up to be a great learning opportunity for clients of Dial800, offering 130 learning sessions and some 200 speakers, 600 . . . CONTINUE READING
Star Wars 101: Do or not do for relationship building (there is no try)
If you’re a “Star Wars” fan (or if you haven’t been living under a rock for the past four decades) you understand something of how the Force can get into . . . CONTINUE READING
Response Expo roundup: Dial800 dishes on performance-based marketing
Dial800 is preparing to sponsor a presentation on performance-based marketing at this year’s Response Expo, the annual performance marketing industry convention in San Diego April 26-28. The learning session entitled . . . CONTINUE READING
Integrate call tracking with marketing automation
Perhaps you run a small business whose PPC campaign is well underway, and you’re gathering all kinds of valuable information about your customers through call tracking. Next, you might invest . . . CONTINUE READING
Listen up: are you listening to what your clients are saying?
A simple truth: If you want to succeed in business, you must listen carefully to what customers really want. The problem is that many people apparently overestimate their listening skills. . . . CONTINUE READING
Eyes on the prize: Keeping employees on board with company goals
Your company has formed some concrete annual goals, and now you’re tasked with motivating employees. Challenging? Maybe. In research cited in Harvard Business Review, only 29 percent of employees were . . . CONTINUE READING
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