Shopping for insights: What do you need in call tracking software?
If you’ve decided to optimize call marketing to promote your products, congratulations — you’ve taken the first step toward a time-proven methodology that can provide excellent ROI. Next, you’ll want . . . CONTINUE READING
Know your customer: How tracking systems add value to every call
Because of its excellent track record when it comes to conversions and ROI, an increasing number of small businesses are recognizing the value of inbound marketing. The method of attracting . . . CONTINUE READING
Show me the money: How call tracking can inform digital attribution
If you’re seeing success with your digital marketing, you’re part of a trend. U.S. spending in that segment is slated to hit $83 billion this year, a nearly 16 percent . . . CONTINUE READING
Movement toward monetizing: Your archived data should be lightning quick to find
In today’s data-rich environment, organizations that don’t leverage both current and archived data sources could well be missing opportunities for growth. The data gleaned from your call forward and call . . . CONTINUE READING
Ring it on: Phones vital to digital transformation of insurance industry
The key phrase in the insurance industry these days is “digital transformation.” Many companies are working like mad to install new technology that will allow them to personalize customer offerings . . . CONTINUE READING
Dynamite DNI: How a line of code can blast open conversions
Think of dynamic number insertion as that strategically placed explosive needed to break open the floodgates of information about those calling your business. DNI is an important tool, since failing . . . CONTINUE READING
Ringing in sales: Call tracking is an efficient, effective marketing tool
Q: What is call tracking? A: The technology uses phones in conjunction with computer software to automatically track information about your incoming phone calls. That allows you to learn as . . . CONTINUE READING
Blarney! Luck of the Irish can’t counter bad data
Faith and begorrah — don’t tell us you’re still relying on guesswork and intuition for your B2B marketing strategy. Even the luck of the Irish can’t help you if you don’t . . . CONTINUE READING
Who’s Calling? How to track calls back to your marketing campaigns
Do you ever feel like you’re stuck in a routine that’s just not working? Perhaps you need a change but you’re not quite sure what it is? While people are . . . CONTINUE READING
The inside track: Lining up your pay per call analysis
Now that so many customers are using mobile devices for Internet searches, more businesses are taking advantage of pay per call (PPC) ad campaigns that direct phone inquiries toward their . . . CONTINUE READING
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