Category: Marketing

Now that customer data has become so incredibly useful in fine-tuning marketing campaigns and controlling ROI, some agencies and their clients are struggling to define who, exactly, owns that information. . . . CONTINUE READING

  Given the world’s appetite for brief, intriguing, easy-to-digest entertainment via mobile, it’s no surprise video marketing is growing exponentially. Even small businesses can no longer afford to ignore the . . . CONTINUE READING

As marketing technology continues to rapidly evolve, so must marketers stay on top of the trends to keep up with their competition. That’s especially true for those whose work involves . . . CONTINUE READING

This year programmatic methodology took off like a rocket in U.S. radio, generating  $187.5 million or 1 percent of all industry revenue. Next year, researcher IDC predicts, such revenues will . . . CONTINUE READING

While more and more marketers are experimenting with the use of video ads on desktop and mobile, recent research by Nielsen shows traditional TV remains the top source for video . . . CONTINUE READING

If you’re a savvy marketer, you’re probably already closely tracking your sales funnel as it relates to email and website campaigns. But if you’re not including a pay-per-call element (and . . . CONTINUE READING

Forecasters say marketers are planning to focus even more on performance advertising next year as personalization becomes the name of the industry game. And they’re hoping their 2017 advertising budgets . . . CONTINUE READING

Marketers have been targeting key accounts for years, but now have the power to address them on a broader scale due to CRM technologies allowing for greater automation and scale. . . . CONTINUE READING

While surfing the web one day, you check out the website of a bridal retailer and click on a few wedding dresses that interest you. Over the next week you’re . . . CONTINUE READING

With data-gathering tools in the marketing world evolving at the speed of a whirling data cloud, it’s sometimes difficult to know whether your company has the depth of data it . . . CONTINUE READING