Measurement mantra: 6 ways to judge your email campaign
If you’re late to the game in establishing an email marketing program, here are a few answers to your questions. Yes, it’s still important for your business to have an . . . CONTINUE READING
CPM no more: Luxury customers respond to different digital campaigns
While customers seeking luxury goods are increasingly being targeted via digital ads, many vendors are finding they must tweak traditional strategies to effectively reach those audiences. In many cases broad . . . CONTINUE READING
Segment of your imagination: 7 ways to fine tune your audiences
Marketing segmentation is the name of the game these days when it comes to putting your advertising dollar where it’s likely to produce the best ROI. Back in the . . . CONTINUE READING
Mythbusters: Banishing the rumors about pay per call
Still a skeptic about the value of call tracking as part of a PPC campaign? We’re not surprised. A number of myths still plague the PPC marketplace, probably because . . . CONTINUE READING
Demystifying demographics: 11 ways to identify your audience
Back in the day, identifying your customer base when starting a business meant old-fashioned market research and a good amount of guesswork. Enter the 21st century, when sophisticated digital tools . . . CONTINUE READING
Ballot bonanza: What if presidential campaigns used PPC?
As the primaries approach, some behind-the-scenes campaign maneuvering has become more watchable than the debates. That’s because few elements of presidential campaigns are left to chance anymore. Sophisticated, data-driven strategies . . . CONTINUE READING
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