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OTT – Over-The-Top Media Tracking

OTT – Over-The-Top Media Tracking

The world of Direct Response marketing is dependent on getting quick and high-quality results. When Dial800 was founded they quickly found collaborators in the Direct Response industry. Growing together from mail order forms and infomercials, Dial800 has been a steadfast solution and partner to our Direct Response clients. In recent years mediums have shifted and together we are moving into the world of OTT media.

What is OTT?

Over-The-Top (OTT) refers to the practice of streaming content to customers directly over the web. It can be classified as premium video, accessed through the internet, that’s watched on either a smart TV or through an internet-connected device or even on smartphones, tablets or computers. 

According to a 2018 report from Fortune Business Insiders, Over-the-top (OTT) media revenue is expected to reach 158.84 billion dollars by 2024, more than double the 67.8 billion generated in 2018. The service has experienced massive growth over the eight years, with revenues growing exponentially from 6.1 billion U.S. dollars in 2010 to over ten times that amount in 2018.

Dial800’s call tracking suite, with OTT is win-win 

  • Increase clients’ inbound call volume 25%-69% with easy-to-recall toll-free numbers.
  • Ensure inbound leads are handled with both speed and efficiency using skill-based call routing.
  • Measure media performance with CallView360° call tracking software.
  • Analyze caller interests and success rates with voice analytics features.

For over 25 years, Dial800 has been improving direct-response ad campaigns with the best inventory of memorable toll-free numbers on the market. As a specialist in dynamic number insertion (DNI), it provides added value with online call tracking space, providing personalized account management to ensure each campaign is performing to its maximum. Call us at 1-800-700-1987 to learn more about segmenting your markets and driving your call marketing campaign.

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