PRLog – July 21, 2015 – LOS ANGELES — Dial800 and Vintage Marketing have formed a unique alliance to unleash the power of Intelligent Handshake®. Intelligent Handshake is patented technology that instantaneously qualifies each caller to a marketer’s product. The advertiser’s payoff is higher dollars per call. Campaigns that have employed Intelligent Handshake have seen remarkable improvements in media efficiency ratios ranging from 19 to 58 percent.
“Real-time knowledge is our key to delivering the right message and strategy to every caller. Before the telemarketing rep says hello, Intelligent Handshake knows each caller’s significant propensities through proprietary models and adjusts the messaging options to match,” remarked Eileen A. Fraser, President & CEO of Vintage Marketing and the inventor and patent owner of Intelligent Handshake. “Why treat every caller the same when some callers are so much better buyers than others; and even the weak caller will buy with the proper message? Our exclusive database mines up to 60,000 characteristics in less than a second, and encompasses over 520 million phone numbers including both mobile phones and landlines for optimum real-time results. I’m delighted to partner with Dial800 to bring this game-changing technology to advertisers.”
James Diorio, CEO of Dial800 commented, “Intelligent Handshake is truly a breakthrough and the first technology of its kind that truly delivers on its promise. Consumers have a better experience, telemarketers are happier because they are closing more sales, and marketers are enjoying an extraordinary lift in overall revenue. It introduces relevancy into the equation and reduces talk time to the extent that it pays for itself. Finally, there is a way to leverage big data in real-time to drive more sales.”
Fraser added, “When looking for partners I seek the best of the best. Dial800 has proven they are the unequivocal leaders in call routing and call tracking with a real commitment to campaign optimization. With Intelligent Handshake, we leverage caller quality and message to lift advertising campaigns like never before. Dial800 repeater numbers and routing delivers more calls. Intelligent Handshake delivers more dollars per call. It’s the perfect confluence of technologies.”
About Dial800: Dial800 grows marketing campaigns by providing all-inclusive solutions to generate more calls, then track, route and analyze them. With real people to help you every step of the way. To learn more go to http://www.Dial800.com.
About Vintage Marketing: Vintage Marketing has helped build the DRTV industry leaders of our time. We’re rainmakers that lift a healthy business to greater profit and fix business models that are out of alignment. Clients rely on Vintage expertise to launch products and sustain growth. The firm’s strategies are anchored in quantitative ‘metrics that matter’ and qualitative marketing to get the most for every customer touchpoint. Vintage helps companies build best-of-breed with traditional marketing. Today the company’s patented processes leverage proprietary technology to create tomorrow’s market leaders. For additional information go to: http://www.vintage-marketing.com.
— End —