How are you exceptional? 6 tips for creating a great value proposition
Creating a statement for your website that clearly explains why a customer should buy from you can be harder than it sounds. An effective customer value proposition (also known as a unique selling point or USP) should neatly condense the top benefit you provide, how you’re unique, how you’re better than the competition, who you’re […]
Online loot: Finding followers’ funds
Most businesses are sold on social media for the purposes of branding and building customer trust, but justifying social media ROI can be challenging because of the sometimes tenuous link between followers and buyers. Nevertheless, certain strategies can increase the likelihood your followers will turn into actual paying customers, and that’s been proven true in […]
Mythbusters: Banishing the rumors about pay per call
Still a skeptic about the value of call tracking as part of a PPC campaign? We’re not surprised. A number of myths still plague the PPC marketplace, probably because the methodology is relatively new and it can sometimes seem too good to be true. But the facts don’t lie, and research shows PPC can […]
Legaltech West Coast – June 13-14, 2016
Dial800 is headed to Legaltech® today! Mike Mezzanotte, Dial800’s Vice President of Business Development will be attending the event. We look forward to seeing you there.
International Franchise Expo June 16-18, 2016
Join Dial800 at the International Franchise Expo, the largest Franchise expo in the country. Dial800 provides the Franchise industry with highly memorable 800 numbers, intelligent call tracking, routing, and analytics customized to each franchise’s unique needs. VP of Business Development Mike Mezzanotte will be attending this year, along with the East coast business development team. Contact […]
Demystifying demographics: 11 ways to identify your audience
Back in the day, identifying your customer base when starting a business meant old-fashioned market research and a good amount of guesswork. Enter the 21st century, when sophisticated digital tools can scientifically deduce who will be most interested in your products whether you’ve opened your doors or not. The payoff comes when you can nimbly […]
Ballot bonanza: What if presidential campaigns used PPC?
As the primaries approach, some behind-the-scenes campaign maneuvering has become more watchable than the debates. That’s because few elements of presidential campaigns are left to chance anymore. Sophisticated, data-driven strategies affect everything from the tone of Donald Trump’s voice to the color of Hillary Clinton’s shoes. And just like businesses, candidates are benefiting from the […]
On the change gang: Helping employees adjust to upheaval
It’s a cliché but it’s also true: Change is difficult. In fact, it’s so challenging for businesses that one Harvard Business Review report places the failure rate of all large-scale transformations at two-thirds. That’s partly attributable to human frailty; employees often react badly because they don’t like the loss of control, uncertainty, fear of failure […]
6 ways to build (instead of flip) customer relationships
It’s probably a surprise to no one that most top salespeople (84 percent, in research conducted last year) are highly focused on their goals and vigilant about tracking process. That vigilance is all well and good — as long as the salesperson understands the difference between making an immediate sale at all costs and creating a […]
PPC data: Which metrics will your number-crunchers value?
The results of your PPC campaign are rolling in, complete with a full set of metrics that can help you determine how your strategy is working. It’s all valuable, but how can you sift through and interpret it to find indicators of most importance (read: ROI) to your CMO or company leader? Consider focusing on […]