News & Events

This year’s Internet Retailer Conference & Exhibition (IRCE) is shaping up to be a great learning opportunity for clients of Dial800, offering 130 learning sessions and some 200 speakers, 600 vendors and 9,500 participants. All will gather in Chicago June 7-10 to hear about the industry’s latest and greatest. Attendees at the annual four-day event […]

If you’re a “Star Wars” fan (or if you haven’t been living under a rock for the past four decades) you understand something of how the Force can get into people’s minds for the purposes of good or evil. The omnipresent energy field may be only in a galaxy far, far away. But in honor […]

Dial800 is preparing to sponsor a presentation on performance-based marketing at this year’s Response Expo, the annual performance marketing industry convention in San Diego April 26-28. The learning session entitled “What Does Performance-Based Marketing Look Like?”  will be hosted by Dial800 CEO James Diorio and driven by a panel of marketing experts. The visionary group […]

Perhaps you run a small business whose PPC campaign is well underway, and you’re gathering all kinds of valuable information about your customers through call tracking. Next, you might invest in a marketing automation platform — think Eloqua, Marketo or Pardot — that can integrate your PPC results with a wide range of other data stemming from […]

A simple truth: If you want to succeed in business, you must listen carefully to what customers really want. The problem is that many people apparently overestimate their listening skills. In a study of working professionals by Accenture last year, nearly all said they consider themselves good listeners, while half prioritize asking questions and taking […]

Your company has formed some concrete annual goals, and now you’re tasked with motivating employees. Challenging? Maybe. In research cited in Harvard Business Review, only 29 percent of employees were able to identify their company’s key strategies. Creating a clear sense of purpose among your staffers might involve a mix of proven methods, common sense […]

It’s nothing new. The methodology of pay per call marketing has been around for years in print, TV and radio. But now skyrocketing mobile-phone use, along with technology that can fine tune incoming data, has created new opportunities for companies wishing to maximize phone sales. The best parts? The buyer only pays for incoming calls […]

Faith and begorrah — don’t tell us you’re still relying on guesswork and intuition for your B2B marketing strategy. Even the luck of the Irish can’t help you if you don’t use current, accurate data to determine how to spend your marketing and advertising dollars. And bad data — defined loosely as missing, incorrect or duplicated information […]

Staffers from Dial800 will once again participate in LeadsConWest, the annual Las Vegas-based convention for professionals across the U.S. working in vertical media and direct response marketing. This year’s event March 15–17 at the Venetian casino hotel is expected to draw more than 2,800 attendees who will network and access more than 100 speakers in […]

You’re staging a successful pay-per-call campaign that’s harvesting great qualified leads in the form of incoming calls. Or perhaps you’re in the process of teaching customer-service personnel to convert incoming calls into sales. Either way, you need to maximize the sales and marketing skills of your call-center staff to ensure no lead goes to waste. […]