Hold the phone: Maximizing mobile traffic to your website

News & Events

Read recent news, updates, and articles from Dial800.

Call us, maybe: Ways to maximize your website contact page

Call us, maybe: Ways to maximize your website contact page

When you designed your website, chances are you didn’t give enough thought to the design of your contact page. In fact, it should be the clearest, most easily accessible and visually appealing part for two reasons: It’s often the most-visited page, and it reflects greatly on how your company is perceived. In a 2014 study by the Content […]

Who's Calling? How to track calls back to your marketing campaigns

Who’s Calling? How to track calls back to your marketing campaigns

Do you ever feel like you’re stuck in a routine that’s just not working? Perhaps you need a change but you’re not quite sure what it is? While people are often resistant to change, it is one of the most important signs of growth and development. So how can your business keep moving forward and […]

5 ways to maximize toll-free numbers in radio ads

5 ways to maximize toll-free numbers in radio ads

So you’ve picked a meaningful, memorable toll-free number and you’re enthused about leveraging that into a catchy radio ad — especially now that you can use call-tracking metrics to monitor campaign results and better target your audiences. Your ad budget may be well spent in radio. In a 2014 study by Nielsen Catalina Solutions, consumers tracked […]

Hold the phone: Maximizing mobile traffic to your website

Hold the phone: Maximizing mobile traffic to your website

Mobile customers. They’re out there in droves, and you want them looking for your business. Google searches on mobile devices surpassed those on desktops last summer, Google reports. And that’s one reason the pay-per-call marketing that drives customers to your website has become so popular. How does it work? A customer responds to a brief […]

Great Ideas Summit, where DR dreams come true

Great Ideas Summit, where DR dreams come true

Dial800 will be networking Feb. 22–24 at the Great Ideas Summit in Orlando, Florida, a 13-year-old conference expected to draw the movers and shakers in direct-response (DR) marketing. The event is owned and produced by Washington, D.C.-based trade group the Electronic Retailing Association (ERA).  Sixty percent of attendees are expected to be senior-level execs, while […]

Finding memorable vanity numbers that stick

Finding memorable vanity numbers that stick

Think about the ads that have stuck with you through the years, sometimes replaying in your head for no apparent reason. Chances are, at least some feature 1-800 numbers that spell out words. Why? Because they’re designed to be memorable. Consumers are 75 percent more likely to remember vanity 1-800 numbers than numeric toll-free numbers, […]

Your front lines: Training your calling center to represent your brand

Your front lines: Training your calling center to represent your brand

You’ve installed a marketing plan intended to drive more calls to your business, and you look forward to leveraging those calls into revenues. But is your calling center equipped to pleasantly and efficiently maximize any call that comes its way? Even the most well-crafted marketing can go awry without a staff expert in converting calls […]

Dial800 featured at new call marketing conference

Dial800 featured at new call marketing conference

  Dial800 was one of the Gold-Level Sponsors earlier this month at Contact 2016, a new and groundbreaking conference in San Francisco attracting nationwide specialists in financial services, health care, home services, professional services and travel. Attendees studied topics related to the call marketing ecosystem while mingling with some 75 speakers and 500 marketers, entrepreneurs […]

routing

About routing: The right call to the right salesman

Think back to the dark ages of call routing, when you had no way of knowing who was on the other end when your phone rang. Fast-forward to the intelligence brought about via call-routing software like Dial800’s AccuRoute®, which not only gathers data about callers, but uses it to determine which of your staffers could […]

handle PPC

Calling all agents: Creating a can-do staff to handle PPC

As more businesses take advantage of pay per call (PPC) marketing, the training of call center staff to maximize those calls gains even more importance. In today’s market, products like Dial 800’s CallView360 can easily record and time such calls, identifying their source and determining by which ad in which medium they were precipitated. CallView […]