News & Events

Adding a toll-free number to your website is a great way to increase leads and conversions. Now, withdynamic number insertion, call tracking can be used to pinpoint the online source of leads by toll-free number, much like marketers with dedicated toll-free numbers do in a broadcast environment. Here’s how dynamic number insertion works: Let’s say a consumer would prefer […]

  Dial800 CEO Scott Richards explains the advantages of AccuRoute, intelligent call routing that allows marketers to send calls to their best closers.

Situation Direct response marketers are interested in optimizing their campaigns. This study answers the question: Do memorable toll-free numbers increase consumer response to short form direct response advertising? Definitions Memorable toll-free numbers, for this study, are numbers with easy-to-remember digit sequences. Conversely, random toll-free numbers contain sequences that are more difficult to remember. Methodology Three independent ad […]

In a follow-up split-test comparing hybrid-vanity numbers against numerically random toll-frees, the highly memorable hybrid vanities demonstrated a 46% higher response rate.  Naturally, the a/b test involved equitable ad spends, placements, and otherwise potentially differentiating factors. Nearly the entirety of this increased response represented leads of excellent quality, as sales from the hybrid-vanities also saw […]

Dial800 is proud to release RoundTrip™ as the fourth product in it’s Marketing Optimization suite. Roundtrip imports call center data and seamlessly integrates it into your CallView360 call tracking data. Roundtrip provides complete call center metrics allowing customers to see sales volume and more all from one website. View the full press release,

Typically toll free numbers are thought of for increasing response in marketing and advertising.  However, in one client review when a true emergency arose, having a memorable number can be critical to saving lives. A Jewish all-volunteer emergency medical services organization staffed by Jewish Orthodox Emergency medical technicians needed help with their Los Angeles chapter, […]

Further evidence that the term “toll-free number” and the prefix 800 are synonymous in the minds of many comes from this story out of Cincinnati.  As WCPO Channel 9 reports, Bengals receiver Chad Ochocinco recently introduced a new breakfast cereal to the marketplace, OchocincO’s.  Seems the pro ball player wanted to have the charity Feed […]

  How would you like to see your short-form direct marketing results potentially increase by as much as 40, 50, 60 percent or more? The key may very well lie in something as simple as the quality of the toll free number you are using to drive inbound calls. That’s right – not all toll-free […]