Dial800 team to go another round at Response Expo
This year’s Response Expo convention is expected to be a real knockout, and specialists from Dial800 will be there to take part. In honor of keynote speaker Sugar Ray Leonard, . . . CONTINUE READING
Two peas, meet pod: How call tracking can help your sales planning
Once you really see the advantages of driving incoming calls via your pay-per-call campaign — in particular, the conversions they produce — you’ll surely want to integrate that campaign into . . . CONTINUE READING
Movement toward monetizing: Your archived data should be lightning quick to find
In today’s data-rich environment, organizations that don’t leverage both current and archived data sources could well be missing opportunities for growth. The data gleaned from your call forward and call . . . CONTINUE READING
Live wires: How incoming calls can drive sales
Sure, your smartphone assistant Siri can come in handy with her real-time directions, immediate answers to questions and ability to remind us of important daily events. But it’s difficult to envision . . . CONTINUE READING
Experts: Fight for ownership of your first-party data
Now that customer data has become so incredibly useful in fine-tuning marketing campaigns and controlling ROI, some agencies and their clients are struggling to define who, exactly, owns that information. . . . CONTINUE READING
Call a plumber! Home service firms need memorable numbers
If you’re an architect, property manager, home security specialist or home services contractor, marketing strategy may not be your top priority. At the same time, your business is likely to . . . CONTINUE READING
No mistake about it: Business blunders must be stopped when small
The internet is rife with stories about small errors that turned into huge mistakes for businesses and other organizations. In some of the most memorable, NASA’s $125 million Mars orbiter . . . CONTINUE READING
Goal setting 2017: Big and small objectives work best in tandem
It’s budget season, the time of year when business owners consider how high to set their sights on improvements over the coming year. Should they aim for the stars and . . . CONTINUE READING
Going omnichannel: How a PPC campaign rounds out your strategy
If you’re a savvy marketer, you’re probably already closely tracking your sales funnel as it relates to email and website campaigns. But if you’re not including a pay-per-call element (and . . . CONTINUE READING
SOMOS Toll Free User Summit 11/1-11/3
Over 150 Toll-Free industry leaders gathered together in one place to focus on our industry. From every corner of North America, and even livestreamed from Washington DC, our peers came . . . CONTINUE READING