Tag: advertising

Dial800 to hit first big conference of 2017: Affiliate Summit West

Dial800 to hit first big conference of 2017: Affiliate Summit West

Set to network with some 6,000 other attendees at the sold-out Affiliate Summit West in Las Vegas from Jan. 15-17 are Dial 800’s VP-Business Development Mike Mezzanotte and Director of . . . CONTINUE READING

Programmatic ad spend: It’s time to turn it up

Programmatic ad spend: It’s time to turn it up

This year programmatic methodology took off like a rocket in U.S. radio, generating  $187.5 million or 1 percent of all industry revenue. Next year, researcher IDC predicts, such revenues will . . . CONTINUE READING

Turn it on: TV viewing remains popular across channels

Turn it on: TV viewing remains popular across channels

While more and more marketers are experimenting with the use of video ads on desktop and mobile, recent research by Nielsen shows traditional TV remains the top source for video . . . CONTINUE READING

Goal setting 2017: Big and small objectives work best in tandem

Goal setting 2017: Big and small objectives work best in tandem

It’s budget season, the time of year when business owners consider how high to set their sights on improvements over the coming year. Should they aim for the stars and . . . CONTINUE READING

Revenue race: Are your employees ready for catalog season?

Revenue race: Are your employees ready for catalog season?

If you’re like many Americans, around this time of year you’re likely harvesting a stack of holiday catalogs each time you hit the mailbox. Some regard catalog marketing as old fashioned, but . . . CONTINUE READING

Communications breakdown? Not looping everyone in can affect profits

Communications breakdown? Not looping everyone in can affect profits

  If your staff is struggling with an inability to communicate, it could be adversely affecting your bottom line. A recent study by the Project Management Institute found 56 percent . . . CONTINUE READING

Inc. 5000 Conference & Gala: 10/18-10/20

Inc. 5000 Conference & Gala: 10/18-10/20

Dial800 is joining the biggest names in business at the Inc. 5000 Conference & Gala, having achieved honor status for making the list for six consecutive years. COO, Tim Wald and . . . CONTINUE READING

Marketers plan more ad spend measurement in 2017

Marketers plan more ad spend measurement in 2017

Forecasters say marketers are planning to focus even more on performance advertising next year as personalization becomes the name of the industry game. And they’re hoping their 2017 advertising budgets . . . CONTINUE READING

Account-based marketing: Cherry picking that works

Account-based marketing: Cherry picking that works

Marketers have been targeting key accounts for years, but now have the power to address them on a broader scale due to CRM technologies allowing for greater automation and scale. . . . CONTINUE READING

Dial800 specialists featured at industry’s ERA convention

Dial800 specialists featured at industry’s ERA convention

The Dial800 team will be with some 3,400 attendees at the annual D2C Convention sponsored by the Electronic Retailing Association in Las Vegas this month. And two company specialists will be sharing knowledge . . . CONTINUE READING