Tag: Direct Marketing

If your business relies heavily on incoming phone calls, Google ads that incorporate free call extensions can be a hugely effective tool for driving and tracking engagement. As indicated by . . . CONTINUE READING

If you’re an employer trying to increase charitable giving in your workplace, several strategies may apply — from optimizing generational differences to gamifying the giving process. A significant $4 billion . . . CONTINUE READING

  Given the world’s appetite for brief, intriguing, easy-to-digest entertainment via mobile, it’s no surprise video marketing is growing exponentially. Even small businesses can no longer afford to ignore the . . . CONTINUE READING

If you’re an architect, property manager, home security specialist or home services contractor, marketing strategy may not be your top priority. At the same time, your business is likely to . . . CONTINUE READING

As marketing technology continues to rapidly evolve, so must marketers stay on top of the trends to keep up with their competition. That’s especially true for those whose work involves . . . CONTINUE READING

Set to network with some 6,000 other attendees at the sold-out Affiliate Summit West in Las Vegas from Jan. 15-17 are Dial 800’s VP-Business Development Mike Mezzanotte and Director of . . . CONTINUE READING

This year programmatic methodology took off like a rocket in U.S. radio, generating  $187.5 million or 1 percent of all industry revenue. Next year, researcher IDC predicts, such revenues will . . . CONTINUE READING

While more and more marketers are experimenting with the use of video ads on desktop and mobile, recent research by Nielsen shows traditional TV remains the top source for video . . . CONTINUE READING

The internet is rife with stories about small errors that turned into huge mistakes for businesses and other organizations. In some of the most memorable, NASA’s $125 million Mars orbiter . . . CONTINUE READING

Think of dynamic number insertion as that strategically placed explosive needed to break open the floodgates of information about those calling your business. DNI is an important tool, since failing . . . CONTINUE READING