Numbers game: First-party data still tops for marketers
With data-gathering tools in the marketing world evolving at the speed of a whirling data cloud, it’s sometimes difficult to know whether your company has the depth of data it . . . CONTINUE READING
CPM no more: Luxury customers respond to different digital campaigns
While customers seeking luxury goods are increasingly being targeted via digital ads, many vendors are finding they must tweak traditional strategies to effectively reach those audiences. In many cases broad . . . CONTINUE READING
How are you exceptional? 6 tips for creating a great value proposition
Creating a statement for your website that clearly explains why a customer should buy from you can be harder than it sounds. An effective customer value proposition (also known as . . . CONTINUE READING
Ballot bonanza: What if presidential campaigns used PPC?
As the primaries approach, some behind-the-scenes campaign maneuvering has become more watchable than the debates. That’s because few elements of presidential campaigns are left to chance anymore. Sophisticated, data-driven strategies . . . CONTINUE READING
6 ways to build (instead of flip) customer relationships
It’s probably a surprise to no one that most top salespeople (84 percent, in research conducted last year) are highly focused on their goals and vigilant about tracking process. That . . . CONTINUE READING
Chicago bound? Annual IRCE to give tips on 130 industry topics
This year’s Internet Retailer Conference & Exhibition (IRCE) is shaping up to be a great learning opportunity for clients of Dial800, offering 130 learning sessions and some 200 speakers, 600 . . . CONTINUE READING
Blarney! Luck of the Irish can’t counter bad data
Faith and begorrah — don’t tell us you’re still relying on guesswork and intuition for your B2B marketing strategy. Even the luck of the Irish can’t help you if you don’t . . . CONTINUE READING
Dial800 set to network at LeadsCon West
Staffers from Dial800 will once again participate in LeadsConWest, the annual Las Vegas-based convention for professionals across the U.S. working in vertical media and direct response marketing. This year’s event . . . CONTINUE READING
PPC harvest: How to leverage those incoming calls
You’re staging a successful pay-per-call campaign that’s harvesting great qualified leads in the form of incoming calls. Or perhaps you’re in the process of teaching customer-service personnel to convert incoming . . . CONTINUE READING
Call us, maybe: Ways to maximize your website contact page
When you designed your website, chances are you didn’t give enough thought to the design of your contact page. In fact, it should be the clearest, most easily accessible and visually . . . CONTINUE READING
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