Tag: ppc

No contest when it comes to lead value

In spite of all the high-tech forms of communication out there, successful salespeople often prefer one of the most traditional modes — phone calls. That’s because incoming calls, especially those gleaned . . . CONTINUE READING

Help You Analyze Marketing & Understand Customers

You’ve got a memorable phone number, customers are calling, and you’re ready to grow your business – now what? If you aren’t tracking all your inbound and outbound calls to . . . CONTINUE READING

One complication of working in the age of big data is winnowing down the vast expanse of available information to the data that directly applies to your specific marketing strategy. That’s . . . CONTINUE READING

Once you really see the advantages of driving incoming calls via your pay-per-call campaign — in particular, the conversions they produce — you’ll surely want to integrate that campaign into . . . CONTINUE READING

If you’re a savvy marketer, you’re probably already closely tracking your sales funnel as it relates to email and website campaigns. But if you’re not including a pay-per-call element (and . . . CONTINUE READING

  Still a skeptic about the value of call tracking as part of a PPC campaign? We’re not surprised. A number of myths still plague the PPC marketplace, probably because . . . CONTINUE READING

As the primaries approach, some behind-the-scenes campaign maneuvering has become more watchable than the debates. That’s because few elements of presidential campaigns are left to chance anymore. Sophisticated, data-driven strategies . . . CONTINUE READING

The results of your PPC campaign are rolling in, complete with a full set of metrics that can help you determine how your strategy is working.  It’s all valuable, but . . . CONTINUE READING

It’s nothing new. The methodology of pay per call marketing has been around for years in print, TV and radio. But now skyrocketing mobile-phone use, along with technology that can . . . CONTINUE READING