Dynamic Call Tracking
Track and attribute your valuable inbound calls to online sources and paid campaigns and get clear results on your digital marketing spend.
How It Works:
Add the Dial800 DNI script on your website and the phone number displayed will dynamically update with a Dial800 tracking number that instantly collects and delivers website visitor insights along with call data to your Dial800 CallView360® account. Here’s a list of the data that’s collected when you use Dial800 DNI on your website:
Online Channel Sources:
- Referral and Affiliate Traffic
- Social Media
Valuable Digital Attribution Data Points:
- PPC Campaign
- PPC AdGroup
- PPC Keyword
- Referral/Affiliate Source
- PPC Source
- Lead Source
- Landing Page
- Exit Page
What is DNI – Dynamic Number Insertion?
DNI – Dynamic Number Insertion is a feature of CallView360®. DNI automatically updates the phone number on your website with a dynamic tracking number that will deliver the digital marketing channel and key data points with your inbound call data. Simply put, it gives you the ability to track your inbound calls to the online source that generated the call.
See DNI In Action
Let us help your business improve tracking and attribution for all your marketing campaigns.