Stop guessing which campaigns generate phone leads. Dial800 connects every inbound call to the exact source, keyword, and ad that made the phone ring — so you can double down on what works and cut what doesn't.
Call tracking is the practice of assigning unique phone numbers to each marketing campaign, channel, or ad so every inbound call can be attributed to the exact source that generated it. It gives phone calls the same measurable attribution that clicks and form fills already have — revealing which campaigns, keywords, and ads actually make the phone ring.
Dynamic Number Insertion (DNI) is a call tracking technique in which a JavaScript snippet automatically swaps the phone number displayed on a website based on each visitor's traffic source, campaign, or keyword. Because each visitor sees a number tied to their own session, DNI delivers visitor-level attribution — the call is matched to its source before the phone even rings.
Your digital analytics tools track clicks, form fills, and page views with precision. But what happens when a prospect picks up the phone? Without call tracking, phone-driven conversions are a black hole in your data — invisible to your analytics, excluded from your ROI calculations, and impossible to optimize around.
Dial800 call tracking assigns unique phone numbers to each marketing campaign, channel, and creative. When a prospect calls, we capture the caller's data and attribute it back to the exact source that drove the call. The result: full-funnel visibility into every conversion path, whether it ends in a click or a call.
Dynamic Number Insertion (DNI) is the backbone of modern call tracking. A lightweight JavaScript snippet on your website automatically swaps the displayed phone number based on each visitor's traffic source. A Google Ads click sees one number. A Facebook visitor sees another. An organic search visitor sees a third. Every call is tied to its source before the phone even rings.
DNI works with any website — WordPress, Shopify, custom builds, single-page apps. The script loads asynchronously with zero impact on page speed, and the number swap is instant and seamless to visitors.
A prospect lands on your site from a Google Ads campaign.
Dial800's snippet detects the source and displays a unique tracking number.
The call is routed to your team while Dial800 records the source data.
Campaign, keyword, landing page, and caller data flow into your dashboard and CRM.
How many tracking numbers does your website need? Enter your traffic profile below — the same calculator built into the Dial800 platform — and get a recommended DNI pool size instantly.
Minimum pool size (no buffer): 100 numbers
Pool size ≈ peak concurrent tracked visitors plus buffer. Each tracked visitor holds a number for the length of their session (up to the lease duration), so the pool must cover your busiest moment — the buffer absorbs traffic spikes.
Every attribution model tells a different story. Dial800 supports all three major models and lets you compare them side-by-side so you can allocate budget with confidence.
Credits the first marketing interaction that brought the caller into your funnel. Ideal for understanding which channels are best at generating initial awareness and top-of-funnel demand.
Credits the final interaction before the call. This model reveals which campaigns and keywords are most effective at closing the deal and driving the final conversion action.
Distributes credit across every touchpoint in the buyer's journey. See how paid search, social, email, and direct visits all work together to eventually produce a phone call.
Dial800 goes beyond source-level tracking. Drill down to the individual keyword, ad group, creative, and landing page that generated each phone call — across both digital and offline channels.
See which exact search terms trigger calls. Attribute phone conversions to specific keywords, ad groups, and campaigns for precise ROAS calculations.
Assign unique toll-free numbers to TV spots, radio ads, print campaigns, and direct mail pieces. Know exactly which offline media drove which calls and when.
Attribute calls to specific digital sources — paid search, organic search, social media, display ads, email campaigns, and referral traffic — with automatic UTM parameter capture.
Understand which landing pages drive the most calls and the highest-quality conversations so you can optimize page design, copy, and offers for phone conversions.
Average improvement in cost-per-acquisition when marketers use call tracking to reallocate budget from underperforming channels to high-converting ones.
Combine keyword-level call tracking with VoiceInsights AI to not only see which keywords drive calls but also which keywords drive revenue-generating conversations.
CallView360 is your real-time window into every call your business receives. Filter by source, campaign, date range, or agent. Listen to recordings. Read AI-powered transcriptions. See the full caller journey from first click to phone call — all in one dashboard.
Calls populate the dashboard within seconds, complete with source, duration, disposition, and caller information.
Every call is recorded and transcribed automatically. Search transcriptions for keywords, topics, or competitor mentions.
Calls are automatically tagged by topic, sentiment, outcome, and intent using VoiceInsights AI — no manual review required.
See every touchpoint before the call: the first visit, pages viewed, return visits, and the final action that triggered the phone call.
Attribution doesn't stop when the phone rings. In the Dial800 contact center, the caller's web visit, click type, and campaign tags appear on the agent's screen the moment the call connects — so agents know exactly which ad, keyword, or landing page brought the caller in before they say hello.
Explore the AI Contact CenterTracking a call is only half the battle. AccuRoute ensures that once a prospect dials in, they're connected to the right agent, department, or location based on intelligent routing rules you define.
Route calls to your main office during business hours and to an after-hours team, answering service, or AI Voice Agent outside of business hours.
Automatically route callers to the nearest office or regional team based on their area code or caller ID location data.
Build simple or complex IVR menus that let callers self-select their department — sales, support, billing — for faster resolution.
Use AI to assess caller intent in real-time and route high-value leads to your best closers while directing support queries to the appropriate team.
Recognize repeat callers and route them to the same agent they spoke with previously for a seamless, personalized experience.
Dial800 call data flows into your analytics platforms and CRMs automatically — and your CRM data enriches your call analytics in return. Two-way sync means your data is always complete.
Every call record — including source, duration, recording, transcription, and AI-generated tags — is automatically pushed to your CRM as a new activity or lead. No manual entry. No missed follow-ups.
When a call converts to a closed deal in Salesforce or HubSpot, that revenue data flows back into Dial800 so you can calculate true ROI per campaign, per keyword, and per channel.
Whether you're an agency managing dozens of clients or a multi-location business tracking thousands of calls, Dial800 scales with you.
Create sub-accounts for each client with dedicated tracking numbers, separate dashboards, and client-facing reports. Prove the value of every campaign you run and retain clients longer by showing real call data alongside your click data. Learn more about agency solutions →
Assign unique toll-free numbers to every TV spot, radio ad, print placement, and direct mail piece. See call volume spike in real-time after a commercial airs and attribute revenue to specific media buys with precision.
Track calls at every location with per-location numbers, then manage everything from one centralized dashboard. Compare location performance, identify underperformers, and ensure every office meets your call-handling standards.
Dial800 has the largest inventory of toll-free vanity numbers — including exclusive numbers not available through any other provider. Memorable numbers are proven to increase direct response call rates by 30–50% compared to generic numbers.
The most valuable prefix — 1-800-XXX-XXXX. Premium availability from our 25+ year inventory.
Numbers that spell words — like 1-800-FLOWERS. Proven to boost recall and response rates.
Easy-to-remember patterns like 1-800-888-8888 and thousands patterns like 1-800-222-2222.
800, 888, 877, 866, 855, 844, 833 — full inventory across every prefix, plus local vanity numbers.
Higher call volume with memorable vanity numbers vs. generic toll-free numbers. Every number includes full call tracking and analytics.
Point-and-click call flow builder with unlimited routing rules. No coding required. Route calls based on geography, time of day, agent availability, IVR responses, and more.
AccuRoute® gives you full control over how calls flow through your business. Build sophisticated call flows with a visual drag-and-drop interface — route by location, time of day, caller input, agent availability, or even real-time data from your CRM.
Trusted by franchise networks like 1-800 Water Damage, legal advertising agencies like OpenJar Concepts, and service businesses like Door-Mart Garage Doors.
Explore AccuRouteEvery Dial800 tracking plan includes call tracking, dynamic number insertion, and the CallView360 dashboard — with AccuRoute intelligent routing from Accelerate. No hidden fees. No per-minute charges for tracking.
View Plans & PricingSet up call tracking in under 10 minutes. No contracts. No credit card required for your free trial. See exactly which campaigns drive phone calls and stop wasting budget on what doesn't work.