Know exactly which media drives qualified legal leads. Track every call, score every lead, and never lose an after-hours intake. Built for personal injury firms, mass tort advertisers, law firm marketing teams, and legal lead gen agencies.
Legal advertising is among the most competitive and costly verticals in marketing. When a single call can cost $200 to $800 in media spend, you can't afford to guess which channels are working or lose leads to poor call handling.
Legal advertising is one of the most expensive verticals in digital marketing. Personal injury keywords can exceed $200 per click. Mass tort campaigns run $300 to $800 per call in media spend. When every call costs that much to generate, you need absolute certainty about which channels are producing qualified leads and which are burning budget.
You're running TV, radio, digital, billboards, and paid search simultaneously. The phone rings, but which campaign made it happen? Without source-level attribution, you're making million-dollar media buying decisions based on incomplete data — or worse, gut feeling.
Not every call is a viable case. Your intake team needs to qualify callers quickly and accurately — is this a valid injury type? Is the statute of limitations still open? Was the caller properly screened? Without automated QA, the only way to know is to manually listen to recordings.
Legal ads run 24/7 but most intake teams work 9 to 5. When a potential client sees your TV commercial at 10 PM and calls, they get voicemail. They call the next firm. You paid for that lead and never even had a chance to qualify it. Up to 40% of legal calls come in outside standard business hours.
Dial800 gives legal marketers the call intelligence they need to justify every media dollar, qualify every lead automatically, and ensure no after-hours inquiry falls through the cracks. Our platform has been trusted by legal advertisers for over 25 years — including some of the largest legal ad agencies in the country.
Whether you're a solo PI firm tracking Google Ads ROI or a national agency managing campaigns across dozens of law firm clients, Dial800 scales to fit your operation.
Assign unique tracking numbers to every media channel — TV spots, radio, Google Ads, Facebook, billboards, and digital display. See exactly which campaigns drive calls, which calls convert to qualified cases, and what your true cost per retained case looks like. Learn more →
Automatically tag and score calls based on legal intake criteria. Did the caller mention a qualifying injury type? Was statute of limitations discussed? Is this a viable case? AI Tagging surfaces these insights without manual review — turning hours of call listening into instant, actionable data. Learn more →
Your AI Voice Agent answers calls 24/7, qualifies the potential client, captures case details, and routes urgent matters to on-call attorneys. Wake up to a pipeline of qualified intakes instead of a voicemail box full of missed opportunities. Learn more →
Every intake call recorded and stored. Review how your team handles high-value leads, train new intake specialists using real examples, and resolve disputes about what was said during initial consultations.
Legal ad agencies managing campaigns for multiple law firm clients can create isolated sub-accounts — each with its own tracking numbers, routing rules, dashboards, and reporting. Give each client their own view while maintaining centralized agency-level visibility.
Every feature designed to help you spend smarter, qualify faster, and convert more of the leads you're already paying for.
Source-level attribution for every inbound call. Track TV, radio, digital, print, and outdoor campaigns with unique numbers per channel. Know your true cost per qualified case, not just cost per call. Learn more →
24/7 intake handling that qualifies potential clients, captures case details, and routes urgent matters to on-call staff. Stop losing after-hours leads to voicemail. Learn more →
Automatically categorize and score calls by case type, qualification status, and intake quality. Flag viable cases, identify missed opportunities, and surface patterns across thousands of calls. Learn more →
Intelligent call routing based on time of day, caller geography, campaign source, or case type. Route mass tort calls to one intake team and PI calls to another. After hours, route to AI. Learn more →
Manage multiple law firm clients from a single agency dashboard. Each client gets isolated tracking numbers, routing rules, and reporting — while you maintain centralized visibility across all accounts.
AI-powered conversation intelligence that scores intake call quality, identifies training opportunities, and reveals why some intake specialists convert at higher rates than others. Learn more →
When a call reaches your intake team, specialists work from a single screen: live transcription as the caller speaks, AI-suggested answers pulled from your own intake criteria and firm documents, and the caller's full journey — the ad they clicked, the web pages they visited, and every past call. After hang-up, auto-QA scores every call with quoted evidence from the transcript, so coaching runs on facts instead of spot checks. Explore the AI Contact Center →
Skip the blank page. Launch AI intake from purpose-built templates for the matters you handle: Legal Intake, Personal Injury, Mass Tort/Class Action, Workers' Compensation, and Criminal Defense — plus Family Law and Employment Law. Every intake is recorded, transcribed, and scored, so your team sees exactly which callers are viable cases before the first callback. Explore AI Voice Agents →
Legal advertising budgets are among the highest of any industry. The difference between a profitable campaign and a money pit often comes down to one thing: knowing which calls converted and which didn't.
Legal leads average $200 to $800 per call in media spend — and that's before you factor in intake costs, attorney time, and case management overhead. When you're spending $50,000 to $500,000 per month on legal advertising, even a 10% improvement in channel allocation can save tens of thousands per month. Dial800's call tracking and AI Tagging give you the data to make those decisions with confidence — not guesswork.
Dial800's AccuRoute intelligent routing is used by leading legal advertising agencies to manage complex call flows across multiple law firm clients and campaign types.
OpenJar Concepts, one of the nation's leading legal advertising agencies, relies on Dial800's AccuRoute platform for intelligent call routing across their law firm client portfolio. When a mass tort or personal injury call comes in from a TV or digital campaign, AccuRoute ensures it reaches the right intake team at the right firm — based on case type, caller geography, time of day, and capacity.
This level of routing intelligence is critical for legal advertisers managing high-volume, multi-client campaigns where every misrouted call represents hundreds of dollars in wasted media spend and a potential case lost to a competitor.
Whether you're routing calls for a single firm or managing intake across dozens of law firm clients, Dial800's infrastructure is built to handle the complexity and volume that legal advertising demands.
Mass tort commercial airs during primetime. Calls begin within 30 seconds.
Calls routed by case type and caller geography to the correct law firm's intake team.
When intake lines are full, AI captures caller details and qualifies the lead for next-day follow-up.
Full report: calls by source, qualified vs. unqualified, cost per retained case, and AI tag analysis.
"When you're spending six figures a month on legal media, you need to know exactly where every dollar goes. Dial800 gives us source-level attribution on every call, AI Tagging that tells us which calls are viable cases without listening to recordings, and AccuRoute handles the complexity of routing across multiple law firm clients. It's the backbone of our media buying decisions."
Join the personal injury firms, mass tort advertisers, and legal agencies that trust Dial800 to track every lead, qualify every call, and maximize every media dollar. 25+ years of reliability. 5 billion+ calls tracked. No contracts required.