Radio, TV, paid search, third-party listing sites — dealerships spend heavily everywhere, and the payoff arrives as a phone call. Dial800 attributes every sales and service call to its source, answers your service line 24/7 with AI Voice Agents, and turns every conversation into coaching data for your BDC.
Automotive retail runs on the phone — sales inquiries, trade-in questions, service appointments. Four problems drain revenue at almost every store.
Radio, TV, Google Ads, social, and third-party listing sites all get budget — but when a shopper calls about a specific truck, nobody knows which channel drove the call. Budget decisions get made on gut feel instead of data.
Service is the profit engine of the dealership, and its phone line is chronically understaffed. Every missed service call is a repair order that books somewhere else — often at an independent shop that answered.
Dealer groups juggle separate numbers, separate teams, and separate reports per store. Comparing rooftops — call volume, answer rates, conversion — means stitching spreadsheets together by hand, if it happens at all.
Some BDC agents set the appointment; others let the shopper hang up "to think about it." Without transcripts and scoring, managers coach from anecdotes and the occasional spot-checked recording.
Dial800 gives each campaign — every radio spot, TV flight, search campaign, and listing site — its own tracking number, with dynamic number insertion on your website. When the phone rings, you know exactly what made it ring, down to the keyword.
On the service side, AI Voice Agents answer 24/7 — booking service appointments, answering hours and location questions, and escalating to a human when the caller asks. Overflow during the morning rush and after-hours calls stop going to voicemail.
And because every call is recorded, transcribed, and tagged, your BDC gets coached on evidence: VoiceInsights AI surfaces sentiment and outcomes, while AI Call Trends shows what shoppers are actually asking about across every store.
The number itself identifies the source — the radio spot, the search ad, or the listing-site page.
AccuRoute sends the call to the right rooftop and department — sales to the BDC, service to the lane.
During hours, your team picks up. After hours or on overflow, the AI answers and books the appointment.
Model interest, trade-in mentions, financing questions, and escalations are captured automatically.
CallView360 dashboards compare stores, campaigns, and agents in one place.
Six capabilities, one platform — from the first ad impression to the coached BDC callback.
Unique tracking numbers for every radio spot, TV flight, search campaign, and third-party listing — with dynamic number insertion tying website calls back to the session and keyword that produced them.
AI Voice Agents answer service calls around the clock — booking appointments, answering hours and location questions, and escalating to on-call staff when needed. 40% of business calls happen after hours; your service line no longer misses them.
AccuRoute sends every caller to the right store and department based on geography, time of day, and the number dialed — so a group-wide campaign still lands each shopper at their local rooftop.
CallView360 puts every rooftop in one view: call volume, answer rates, missed calls, and campaign performance side by side — the group-level scorecard dealer principals actually want.
AI Call Trends aggregates every conversation to surface what's rising — which models, trade-in questions, and financing topics dominate — and flags escalations and complaint patterns before they hit your CSI scores.
VoiceInsights AI transcribes and scores every call, and AI Tagging labels outcomes automatically — so managers see who sets appointments, who loses them, and exactly which moments to coach.
Attribution stops wasted ad spend. AI answering stops missed repair orders. Both pay for themselves quickly.
Dealerships carry some of the largest local ad budgets in any industry — and some of the highest-value inbound calls. Small improvements compound fast.
Reallocate budget from channels that don't ring the phone, and recover the service appointments that used to ring out. A single recovered repair order can cover a month of AI answering; a single reallocated campaign can cover far more.
See Pricing & Start Your Free TrialPut tracking numbers on every campaign, AI on your service line, and every rooftop in one dashboard — and run next quarter's budget on data instead of gut feel.