Your inbound phone leads, matched with the buyers who want them — automatically, in real time, according to the rules you set. Sellers send calls. Buyers pay to receive them. The marketplace decides which buyer gets each call and at what price — and shows you exactly why.
Performance marketers spend real money making phones ring. The Leads Marketplace makes sure every one of those calls lands with the buyer who values it most. Sellers connect their campaigns and send calls in; buyers define exactly which calls they want and what they'll pay; the marketplace runs the match on every single call — in the time it takes the phone to ring.
There are no black boxes. Every filter, every bid, and every routing decision is recorded and explainable, so sellers know why a call went where it went and buyers know why they won — or didn't.
A call arrives on a seller's campaign number and enters the marketplace.
Geography, business hours, budgets, caps, concurrency, and account balance decide who's eligible.
Priority, weighting, round robin, or a live auction picks the buyer and sets the price.
The buyer receives the live call, with Dial800 tracking and recording along for the ride.
Connection and duration rules decide if the lead is billable; payouts and charges post automatically.
Every campaign chooses its own distribution logic. Rank buyers by hand, balance load, take turns, or let the market set the price.
Rank buyers in the order you want them tried. The highest-priority eligible buyer gets the call, every time.
Assign each buyer a share of traffic. Calls distribute proportionally — ideal for testing buyers or honoring volume commitments.
Buyers take turns in strict rotation, so every eligible buyer receives a fair, even flow of leads.
Eligible buyers compete in a live auction on every call. The market — not a spreadsheet — sets the price of each lead.
Auction campaigns support both first-price bidding (the winner pays their bid) and second-price bidding (the winner pays the runner-up's bid), each with minimum bid amounts. Second-price auctions are rare in the pay-per-call market — and they matter, because they let buyers bid their true maximum value without the fear of overpaying. Truer bids mean healthier competition and better payouts for sellers.
Not every hour is worth the same. Prime-Time Pricing lets you set per-weekday, per-time-window overrides for seller payouts and buyer minimums — so a Monday-morning call can command a different price than a Saturday-night one, automatically.
Buyers define exactly which calls they can serve and how much they'll spend. Everything else is filtered out before the phone rings.
Accept calls only from the states, ZIP codes, or area codes a buyer can serve. Out-of-territory callers never reach them.
Buyers receive calls only when they're open to answer them, on their own schedule.
Per-campaign bids with budgets and lead or spend caps per hour, day, week, or month. Spend can never run away.
Limit how many marketplace calls a buyer handles at once, so their team is never flooded past capacity.
Buyers fund a prepaid balance; out-of-funds buyers are automatically skipped. Sellers always get paid for delivered leads.
Buyers post conversions back to the marketplace, closing the loop on which leads actually turned into revenue.
Sellers earn a payout on every qualified lead, structured the way your deals actually work: a fixed amount per lead, or a percentage of the revenue the call generates. Statements and running balances are built into the platform, so both sides of every transaction are visible without a spreadsheet.
And because the marketplace tracks seller payout and buyer charge on the same call, your margin on every campaign is a first-class number in reporting — not something you reconstruct at month end.
Qualification rules define what counts. Bill on a call attempt, on a connected call, or only when a connected call passes a duration threshold — so a five-second wrong number never becomes an invoice line.
Repeat-caller windows recognize when the same caller comes back within a period you define, so duplicate leads aren't double-billed. Buyers trust the leads, sellers keep their reputation, and disputes stay rare.
Test Route lets you simulate any call — pick the seller number and the caller's area code, ZIP, or state — and see the full decision trace before a single real call is on the line.
| Buyer | Eligible | Priority | Weight | Bid | Reason |
|---|---|---|---|---|---|
| Buyer A | Yes — winner | 1 | 50 | $42.00 | Highest bid among eligible buyers |
| Buyer B | Yes | 2 | 30 | $38.50 | Outbid by Buyer A |
| Buyer C | No | 1 | 20 | — | Caller state outside geo filter |
| Buyer D | No | 3 | 10 | — | Prepaid balance exhausted — skipped |
An illustrative Test Route trace: every buyer appears with Eligible yes/no, Priority, Weight, Bid, and the Reason. No guessing why a call went where it went — the answer is on the screen.
Dashboard tiles show active campaigns, buyers, sellers, and leads today. Drill into reports built for each side of the marketplace — and watch it run live.
Leads, qualified leads, repeats, seller payout, buyer charge — and your margin on every campaign.
Bids, wins, win percentage, and charges — know which buyers compete and which just watch.
Volume, qualification rates, and payouts per seller, so you know where the good calls come from.
Every call carries its status — Matched, No match, Qualified, Not qualified, Posted, Repeats — plus a live concurrency view across all router instances.
The Leads Marketplace isn't a separate island — it's a node in AccuRoute, Dial800's visual call-flow designer. Any call flow can hand a call to the auction mid-flow: qualify with an IVR or AI first, send it to the marketplace, and route it back into your own flow if no buyer matches.
And every marketplace call carries Dial800's full call tracking, recording, and AI analysis — so the calls you sell are as well-instrumented as the calls you keep. Agencies monetizing client call traffic can run it all from one platform. See agency solutions →
Match every inbound call with the buyer who values it most — with auctions, caps, qualification rules, and a decision trace you can actually read.