Millennial marketing: 5 top tips for inbound strategy
It’s common knowledge millennials have a hold on most consumer-facing businesses these days. After all, the group of 81 million born between 1982 and 2002 now makes up 25 percent of the U.S. population, putting those aged 22 to 37 in a highly influential economic position. Fortunately, copious research on millennials is helpful in discerning […]
Quiz biz: How fun surveys can boost your marketing
Ever filled out a survey to determine which superhero you most resemble, which cartoon character is your soulmate or which sports car best suits your personality? If you’ve ever taken a minute to engage in fun online quizzes helping define your personality or lifestyle, you’re far from alone. And because they’re so easy to create […]
Dial800 is Headed to the Biggest Tech Meet-Up of the Year: Consumer Electronics Show
Dial800 will be attending for the first time, along with the other 180k attendees for the Consumer Electronics Show (CES) January 8-11. We are looking forward to meeting professionals from all areas of the consumer technology industry at what is considered to be the world’s gathering place for innovation. Dial800’s call performance tools can benefit […]
Dial800 to Attend Affiliate Summit West 2019
We are headed back to Affiliate Summit West (ASW) in Las Vegas January 6th-8th. Dial800’s Chief Operating Officer Mike Mezzanotte is set to join over 6,000 of the industry’s leading performance marketers for the sold-out event. In preparation for ASW, we will be reaching out to our new and existing clients to arrange a […]
Proof on tape: 5 ways recorded calls can be valuable learning tools
If your company hasn’t taken the step of recording incoming and outgoing sales calls, you may wish to start as a way of teaching your staff and keeping your finger on your customers’ pulses. Not only does call recording establish accountability among your staff, but closely analyzing that content can help you identify patterns in […]
Planning ahead? 8 business trends to expect for 2019
Even as the holidays take up much of their brainpower, business owners are looking into next year’s market predictions to inform their 2019 budgets. “The world is changing fast,” advises Racheal Muriithi on MSN.com. “It’s becoming difficult to differentiate yourself and scale in the ever-changing business world. For you to maintain trust, you need to plan […]
Santa is on his way: Better boot up your marketing budget
This year’s holiday shopping season is ramping up to be even bigger than last year, with a quicker start to the gift-buying due to our relatively early Thanksgiving. U.S. sales are expected to rise by a healthy 4.8 percent. “It will again be an intense selling period this November,” predicts retail analyst Walter Loeb in Forbes. “Promotions […]
Fundraisers’ friend: Vanity numbers, nonprofits pair well
Planning a fundraising campaign for your charitable organization? Getting yourself a memorable toll-free number may well be the place to start. Because of their recall value, vanity and other easy-to-remember numbers work extremely well in conjunction with click-to-call campaigns and other forms of marketing. In fact, BIA/Kelsey found inbound calls convert to revenue, on average, […]
Budget time: Should you boost marketing spend for 2019?
This may be the time of year when you’re ironing out your business budget for 2019. And a key part of your decision-making is likely whether to expand, reduce or retain the status quo with your marketing spend. If you’re just getting started, you may be in a Catch-22 situation — you’re short of the […]
Reputation management: What happens after the phone call
The walls between online and IRL (in real life) are crumbling. What people are saying about your company online matters in real life. Reputation management in the form of reviews, comments and videos posted online can have a big impact on not just your reputation but your bottom line as well. So how do you make sure […]