OTT – Over-The-Top Media Tracking
The world of Direct Response marketing is dependent on getting quick and high-quality results. When Dial800 was founded they quickly found collaborators in the Direct Response industry. Growing together from . . . CONTINUE READING
The Original Toll-Free: Why 1-800 is the best
Quick, think of a toll-free number. How does it start? We thought so. Because 1-800 was the only prefix for the first 26 years after toll-free numbers were established, it’s . . . CONTINUE READING
Smart hiring: What traits do you want in an inbound sales rep?
If your company is implementing an inbound call marketing strategy, your sales reps are doubtlessly reaping the rewards of those viable leads. In the U.S., inside sales revenues are growing 300 . . . CONTINUE READING
Smooth operator: Cultivating your best voice for phone sales
Selling on the phone can definitely be an art form, with multiple elements of the conversation contributing to the ultimate success of the sale. However, one major element you can . . . CONTINUE READING
Budget time: Should you boost marketing spend for 2019?
This may be the time of year when you’re ironing out your business budget for 2019. And a key part of your decision-making is likely whether to expand, reduce or . . . CONTINUE READING
Measuring treasure: Optimizing your business metrics through tech tools
If your company isn’t using the technology tools at its disposal for measuring business metrics, it may be falling behind its better-informed competition. The growth of the IoT means the . . . CONTINUE READING
Two peas, meet pod: How call tracking can help your sales planning
Once you really see the advantages of driving incoming calls via your pay-per-call campaign — in particular, the conversions they produce — you’ll surely want to integrate that campaign into . . . CONTINUE READING
Employee giving made easier: 8 tips for success
If you’re an employer trying to increase charitable giving in your workplace, several strategies may apply — from optimizing generational differences to gamifying the giving process. A significant $4 billion . . . CONTINUE READING
Goal setting 2017: Big and small objectives work best in tandem
It’s budget season, the time of year when business owners consider how high to set their sights on improvements over the coming year. Should they aim for the stars and . . . CONTINUE READING
Revenue race: Are your employees ready for catalog season?
If you’re like many Americans, around this time of year you’re likely harvesting a stack of holiday catalogs each time you hit the mailbox. Some regard catalog marketing as old fashioned, but . . . CONTINUE READING