Marketing

As technology continues to reshape modern business practices, companies across industry lines are taking a bolder stance on "digital transformation."…

As any marketing professional will tell you, customer perception is extremely important to a company's brand, profitability and growth potential.…

The internet and social media have provided businesses of all sizes with direct channels of communication to consumers across the…

If your business isn’t optimizing content marketing to gain credibility and trust with customers, you may want to get cracking…

By now, most marketers understand the concept of content marketing, and the inherent value in building marketing messages into blogs,…

When you’re crafting mobile ad copy for your call marketing campaign, the call to action phrase you add to the…

Most people working in phone sales have anecdotes about unexpected conversational turns taken by customers. Even the most well-executed sales…

It’s common knowledge millennials have a hold on most consumer-facing businesses these days. After all, the group of 81 million…

Ever filled out a survey to determine which superhero you most resemble, which cartoon character is your soulmate or which…

So you’ve launched a sound social media campaign, and now you’re seeking more traction in terms of the number of…