Category: Case Studies

It shouldn’t come as much of a surprise that at Dial800 we use call tracking in our own marketing campaigns.  We walk the walk behind the strong belief that talking . . . CONTINUE READING

Some of the best research comes from a live connection, and ours comes in the form of thousands of calls. Dial800 receives over 100,000 misdials to our toll-free number inventory . . . CONTINUE READING

1 thru 5 case study most current 9.145 independent Ad Agencies, same dollars spent, all bought short form :60 direct response TV or Radio ads, same ad clearances, all used . . . CONTINUE READING

Situation Direct response marketers are interested in optimizing their campaigns. This study answers the question: Do memorable toll-free numbers increase consumer response to short form direct response advertising? Definitions Memorable toll-free numbers, . . . CONTINUE READING

In a follow-up split-test comparing hybrid-vanity numbers against numerically random toll-frees, the highly memorable hybrid vanities demonstrated a 46% higher response rate.  Naturally, the a/b test involved equitable ad spends, . . . CONTINUE READING

Typically toll free numbers are thought of for increasing response in marketing and advertising.  However, in one client review when a true emergency arose, having a memorable number can be . . . CONTINUE READING

  How would you like to see your short-form direct marketing results potentially increase by as much as 40, 50, 60 percent or more? The key may very well lie . . . CONTINUE READING