Communications breakdown? Not looping everyone in can affect profits
If your staff is struggling with an inability to communicate, it could be adversely affecting your bottom line. A recent study by the Project Management Institute found 56 percent . . . CONTINUE READING
On the change gang: Helping employees adjust to upheaval
It’s a cliché but it’s also true: Change is difficult. In fact, it’s so challenging for businesses that one Harvard Business Review report places the failure rate of all large-scale . . . CONTINUE READING
6 ways to build (instead of flip) customer relationships
It’s probably a surprise to no one that most top salespeople (84 percent, in research conducted last year) are highly focused on their goals and vigilant about tracking process. That . . . CONTINUE READING
5 ways to maximize toll-free numbers in radio ads
So you’ve picked a meaningful, memorable toll-free number and you’re enthused about leveraging that into a catchy radio ad — especially now that you can use call-tracking metrics to monitor campaign . . . CONTINUE READING
Calling all agents: Creating a can-do staff to handle PPC
As more businesses take advantage of pay per call (PPC) marketing, the training of call center staff to maximize those calls gains even more importance. In today’s market, products like . . . CONTINUE READING
Chunking Theory: Why Customers Remember 800 Numbers
Did you know that 800 numbers for business have proven to deliver one of the highest rates of return on entrepreneur marketing dollars? It’s true that 800 numbers establish trust . . . CONTINUE READING
The 411 on Call Routing
Call Routing is defined as the process that is used to route the telephone calls across the public switched telephone network. The process used is same as that of the . . . CONTINUE READING
Vanity 800 Numbers – The Sizzle of Toll Free Numbers
Vanity 800 numbers are one of the great ways of improving the image of one’s business. It is a great way of getting good returns on your investment in advertising. . . . CONTINUE READING
A Brief History of Toll Free Numbers
Toll Free Numbers and 800 Numbers When you hear “toll free number” what do you think of? Do you think of an 877 or 888 number? More often than . . . CONTINUE READING
Control Your Telemarketing Data To Control Your Fate
If you’re a direct marketer then you know how tough it is to get a consumer to raise their hand by calling in to an inbound call center, especially in . . . CONTINUE READING