Dial800 Acquires Custom Toll Free



Dial800, the leading provider of memorable toll free numbers to direct marketers, is please to announce it has acquired Seattle-based Custom Toll Free. The combination of the two companies means they will now be able to leverage over memorable 100,000 toll free numbers to service every spectrum of the marketplace.

Why is the exciting news? As Dial800 CEO James Diorio explains it, now all businesses can benefit from the power of memorable toll free numbers, which have been proven to generate 10, 20, even 30 percent or more inbound leads and sales. “Dial800 has become the leader in utilizing 800 numbers to increase response for direct marketers involved in selling products and for those focused on lead generation,” Diorio explains. “Custom Toll Free reaches a different market segment by providing highly memorable vanity numbers to small- and mid-sized businesses who want to improve their branding by taking advantage of the full range of toll free prefixes. Together we will be able to leverage our joint libraries and offer over 100,000 toll free numbers to serve all sectors of the marketplace.”

The reason why memorable toll free numbers are so effective has to do with how the average consumer’s short-term memory works. People can typically recall only three to four chunks of information, so numbers with certain patterns are easier to remember and deliver significantly more response. For example, a number that ends in a date such as (800) 940-1966 is easier to recall or a number that repeats digits such as (800) 266-1616 sticks in the memory bank with greater ease based upon this principle.

But don’t take our word for it. Hear what respected direct marketing authority Dawn DuMont-Perdew has to say about the power of memorable numbers to generate response in this video:

Alternatively you can learn more about how Dumont-Perdew has partnered with Dial800 to generate response for the Nescafe Dolce Gusto omnichannel campaign here:


To learn more, call us today at (800) DIAL800.

The 411 on Call Routing

Call Routing is defined as the process that is used to route the telephone calls across the public switched telephone network. The process used is same as that of the call that is made between the phones in the same locality or between two continents. Whenever a call is made for routing, the number called or the destination number is dialed by the calling party into their own terminal. The number called has two numbers, a prefix that identifies the geographical location of the number called or destination phone. In that prefix there is a unique number that specifies the destination terminal. However, if the call is made between two phones in the same locality which means that they lie in the same telephone exchange then the prefix added may be removed. When a call is received by the by the telephone exchange there are two methods that can be applied: -          - The destination terminal may be connected directly to that exchange so that the call which is placed down that connection and the one at the destination rings. -          - Secondly, the call may be placed to an exchange in the neighbor and then through a connecting trunk is sent for onward routing. Each of the telephone exchanges in the chain makes use of pre-computed tables used for routing which determines the connected exchange that the onward call should be used for routing. They also have several alternative routes that can be used for routing the call to any given destination and this is selected dynamically in case of congestion or link failure. There are several factors on which the routing tables are generated and are based centrally on: -          - Network Topology -          - The plan of numbering and -          - The traffic data analysis These factors are then downloaded on the telephone operator’s network of each of the exchange. The hierarchical nature of the plan used for numbering and on the geographical basis most of the made calls can be routed based on the prefix with the help of the routing tables. There are a few calls that cannot be routed based on the prefix like that of the freephone calling or the toll free numbers and these are non-geographic numbers. For routing these types of calls Intelligent Network is used for routing the calls instead of the routing tables which are pre-computed. When routing the calls several precautions need to be taken care of like determining the plan for routing, the proper care and attention to be paid when routing so that no two routes overflow each other mutually. This if not taken care may cause congestion that can cause complete blockage to a particular destination. The Braess’ paradox says that the addition of a shorter, new and low cost route can result in an increase in the overall congestion and hence, the network planner should take proper care when they are designing the path for routing. A good strategy should be followed to find out the spare capacity in any network. Read more [...]

Vanity 800 Numbers – The Sizzle of Toll Free Numbers

Vanity 800 numbers are one of the great ways of improving the image of one’s business. It is a great way of getting good returns on your investment in advertising. It is a great means of branding and advertising. Some of the most common vanity numbers are 1-800-FLOWERS and 1-800-MICROSOFT. The mnemonic words which are used in these vanity numbers can be 7 or more digits as shown in the example given above. To look for a number which is right for you, you just need a word or phrase that you would like your customers to associate your business with. Say for example you deal in motorbikes then you can add the word BIKE at the end of the vanity number. The vanity number can also be created by using just the digits and can be a memorable one. Many of the businesses have got good response by using vanity numbers which are repeatable like that of the 8686, 1234, or 5555 and so on. These numbers have the capability of making an impression on your customers especially if it is done in a catchy manner, or if it’s mentioned on the billboards or magazine ads in large or interesting fonts. Since there is a growing popularity of the vanity numbers, it is seen that most of these numbers are already taken and here the job of the vanity number seekers starts. The customers in search of appropriate vanity numbers initially come up with numbers which are very generic. Say for example, if someone wants to advertise popcorn then it is 1-800-popcorn, for mortgage they choose number 1-800-MORTGAGE or for plaster the number chosen is 1-800-PLASTER. However, these generic names do not give much information like why your popcorn is better or why your mortgage company is good. Now, if you have innovative vanity number like 1-800-QUICKLOAN or 1-800-FASTCLOSER it describes your business and also why it is better than others. The future for toll free numbers looks good with the omnipresence of mobile phones. However, the flat rates for the long distance plans the toll free numbers may seem to be outdated. These innovations are around the telecommunication for a long time. The toll free numbers are still around and not only as a tool for just reversing the charges, it can be a used as a powerful tool by small and large businesses for branding. Some of the tips for getting vanity numbers are:  - The local numbers that are pointed to cannot be changed by the toll free numbers. -          - On one local number the customers can have more than one toll free numbers ringing -          - To get the toll free service you do not have to go for the same company that provides you the local line. -          - It is wise decision not to look for the toll free number provider on the basis of price. One should also check the service provided by the company. -          - It is recommended not to limit oneself to 800 numbers as this will open up more number of possibilities. Read more [...]