As the digital landscape constantly evolves, businesses are always on the lookout for the best tools and strategies to improve their marketing campaign performance. One of the key metrics to any campaign’s success is call conversions, and with Dial800’s Dynamic Call Tracking you can seamlessly integrate this valuable data with Google Analytics 4 (GA4) and Google Ads.
Specialized Tracking Numbers for Enhanced Insights
Dial800’s Dynamic Number Insertion (DNI) allows businesses to display specialized tracking numbers on their ads and website. These unique numbers are not just placeholders – they provide a deep dive into your campaign’s performance, enabling you to understand which campaigns and channels are driving the most phone calls and accurately attribute sales conversions.
When a potential customer calls one of these specialized numbers, Dial800 captures essential data points from the call. This information is then sent directly to GA4 and Google Ads. By having this level of integration, businesses can access consolidated metrics in a familiar platform to streamline the analysis and reporting process.
Stay Informed On the Latest Features
We understand that keeping up with the constant updates in the digital world can be overwhelming. To help you manage your campaign reporting in Google, our Knowledge Base article on setting up Dynamic Number Insertion (DNI) has been updated for Google Analytics 4. Our expert team can work with you to ensure a smooth setup process. Check out these main articles to get started:
- Learn More: Why Integrate with Google?
- How To: Setting Up DNI Integrations with Google Analytics 4 (GA4)
- How To: Using Dial800 Data for Call Conversion Goals in Google Ads
Incorporating your call conversion data into your digital analytics has never been easier or more efficient with Dial800’s Dynamic Call Tracking. Businesses can enjoy a seamless integration process with GA4 and Google Ads, resulting in richer insights and an enhanced understanding of campaign performance.
We’re here to help you make every call count – request a demo today to learn more about Google integrations for Dial800 call tracking:
CallView360®
AI Analytics
AccuRoute®
BizCloud
RapidRecall®
Integrations