For many businesses, the uncertainty of 2020 was a time of big tests and bigger decisions. With the new year just underway, some may be hoping for greater stability. However, instead of attempting to return to the security of the way things were, it may be time to continue looking forward, readjusting your marketing strategy to meet the moment.
To make concrete changes in how you reach your audience, and convert their attention into sales, you’ll need to take an honest look at your current marketing strategy and separate the parts that are working from the ones that aren’t. From there, you’ll need to use real-time analytics to identify a path forward and set new, realistic benchmarks for the year ahead.
Evaluating Your Current Strategy
To understand the way forward, you’ll need to get a firm understanding of where you currently are. That includes taking an honest assessment of what you’ve been doing well, as well as what needs to be improved upon. Major areas for potential growth include increasing brand awareness, the quality of your leads, and the value that you’re able to offer the customer.
Brand awareness involves targeting the best possible audience for your product and ensuring that they are aware that it is an option, according to HubSpot. Growing leads, meanwhile, will entail finding new ways to bring in business, or improving on your old methods. Increasing value can also be important to your marketing team. By being able to offer more, you’re able to retain customers and create positive organic buzz around your product.
Once you’ve established which areas are in need of growth in 2021, you can begin to search for the key performance indicators (KPIs) that will tell you if you are making progress. KPIs include data like the number of conversions made on a marketing campaign or clicks on a social media post. They will allow you to see what’s working and what isn’t, so that you can make adjustments to your strategy as you go.
Ultimately, setting clear marketing objectives is important because it gives your team an idea of what to be working toward, and how to get there. KPIs are a big part of that process.
Use Analytics to Make Decisions
Of course, you won’t be able to capitalize on data about your audience if you don’t have the means to collect it. Data collection and analytics tools are powerful allies in the fight to make your marketing campaigns as effective as possible. These tools can be anything from measurement of views of a social media post, to in-depth analytics that break down information about viewers or callers, and the specifics of customers who convert viewership into a purchase.
Dial800 offers a host of analytics tools that can make your call line work for you. We offer a range of different call tracking features that provide added context to marketing campaigns. With real-time call performance monitoring, keyword attribution and seamless data integration, marketing managers can assess the impact of new strategies and personalize the customer experience.
When paired with unique vanity numbers, call analytics can help generate more leads and attract buyers who are more likely to follow through with their purchases, giving a lift to conversions and revenue.