2016 ERA D2C Convention | September 13th – 15th

– During this one-hour Masters Series session, CEO James Diorio, along with other leading industry experts will walk marketing professionals through the basics of direct response marketing—from concept to completion. E-Commerce players looking to enhance their overall marketing efforts will gain a better understanding of how direct response television (DRTV) can extend and enhance their digital brand, and add to their bottom line. What’s more, DR 101 is the ideal primer for marketing newbies ready to test the DR waters. Our panel of experts will touch on offline to online advertising strategies and the elements needed to ensure a successful ROI-driven direct response campaign.

Jennifer Powell, Director of Marketing Dial800

Jennifer Powell, Director of marketing will be speaking about The LIVE marketing channel – Optimizing the connection between voice and digital. Knowing that mobile calls drive $1 trillion in US consumer spending, it is worth looking at the natural connection between voice and digital. What are the strategies to use as well as the benefits. How are you boosting you LIVE traffic?