Dial800 business development and account management teams will team up at the Electronic Retail Association’s D2C Convention in Las Vegas from Oct. 2 to 5, manning Booth 101 at the only U.S. convention geared toward leaders in direct-to-consumer marketing.
“This event is a great opportunity to connect with our longstanding, valued clients and partners to discuss and strategize their next campaign’s call-performance strategy,” says Michael Mezzanotte, Dial800’s VP of Business Development. “We look forward to meeting new direct-response players and showing them our suite of call-performance marketing solutions.”
The event will feature eight presentations by industry experts, including two keynotes. The first will be a discussion about creating video commercials for connected TV by Jed Dederick of The Trade Desk. The second will be a relaxed “Legends Panel” discussion moderated by media personality Anthony Sullivan and featuring A.J. Khubani of TeleBrands and Greg Renker of Guthy-Renker. The latter two, referred to as “born disruptors,” will talk about achieving success in today’s direct-to-consumer marketplace, touching on “the good, the bad and the shocking times they’ve experienced.”
A New Product Showcase invites 36 inventors of new direct-response products to present two-minute infomercials to a panel of experts, after which an Inventor of the Year will be chosen to present to all attendees. A Women in Business Pavilion will showcase achievements of leading women in the DR industry. And attendees may attend several networking events.
Also featured at the conference will be the presentation of the annual Moxie Awards (last year’s winners are here) honoring marketing excellence across the U.S. in several categories of direct response.
ERA D2C typically attracts more than 3,000 decision-makers in DR, with 77 percent of attendees generating at least six new leads, according to EventsinAmerica.com. Participants usually include marketers seeking new products or services, executives building businesses, agencies and media buyers.
For 28 years, Dial800 has been improving direct-response ad campaigns with the best inventory of memorable toll-free numbers on the market. Now a specialist in dynamic number insertion (DNI), it provides added value with online call tracking space, providing personalized account management to ensure each campaign is performing to its maximum. Call us at 1-800-700-1987 to learn more about segmenting your markets and driving your call marketing campaign.
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