Dial800 is preparing to sponsor a presentation on performance-based marketing at this year’s Response Expo, the annual performance marketing industry convention in San Diego April 26-28.
The learning session entitled “What Does Performance-Based Marketing Look Like?” will be hosted by Dial800 CEO James Diorio and driven by a panel of marketing experts. The visionary group will share tips on building a better omnichannel marketing campaign that can reach today’s increasingly savvy consumer. Attendees will learn to make their performance-based campaigns stand out, perform better, engage more customers and pump up response rates, in a presentation addressing exactly what “response” means in this performance-based marketing world.
This year marks the fifth Dial800 has sponsored a presentation at the Response Magazine-led conference, which attracts some 3,300 professionals annually ranging from lead generators to media specialists to back-end service providers. Their companies generate us much as $500 million in annual revenue.
Attendees can expect nine other panel discussions, a product and service fair, eight inductions into the Direct Response Hall of Fame and multiple networking opportunities. Other panel discussions range from “Where Does TV Fit in Today’s Performance-Based Landscape?” to “Gamification Pushes Boundaries” to “State of the DR Media Market.” In one event, leaders of the three finalists for 2015 Direct Response Marketing Alliance Marketer of the Year dish on secrets to their success and current industry topics.
Keynote speaker is French high-wire artist Philippe Petit, famous for his 1974 high-wire walk between the Twin Towers in New York City, an illegal feat depicted in the 2008 documentary “Man on Wire” and again in the 2015 IMAX 3-D Robert Zemeckis film “The Walk.” The 66-year-old Petit, who still walks wires and teaches the art, has been artist-in-residence at the Cathedral Church of St. John the Divine in New York for longer than 30 years. He speaks five languages and is proficient in music, writing, poetry and drawing. Author of 10 books, he’s won multiple awards including the National Institute of Sciences Gold Medal and has been honored by arts organizations including the French Ministry of Culture. The frequent motivational speaker has been featured at the national TED Conference.
Inducted into the Direct Response Hall of Fame this year will be eight honorees: Mercury Media executives John Cabrinha and Dan Danielson; TV personality and author Leeza Gibbons; advertising and regulatory defense lawyer Linda Goldstein; Jack Kirby, president of direct marketing ad agency Havas Edge; Toni Knight, founder of ad sales firm WorldLink; advertising attorney Jeff Knowles and (posthumously) late American Telecast Corp. founder Bob Marsh. Perhaps the most well-known: the Emmy Award-winning Gibbons, whose accomplishments include hosting TV’s “Entertainment Tonight” and talk show “Leeza”; winning NBC’s “Celebrity Apprentice” last year; founding the Leeza Gibbons Memory Foundation; and generating more than $1 billion via successful infomercials for products like Tony Robbins motivational CDs and makeup line Sheer Cover.
Dial800 hosts the pre-show intensive from 2 to 4 p.m. April 26 in Room 410 of convention site the Hilton-Dan Diego Bayfront. More info: www.responseexpo.com.
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