DIAL800 ACQUIRES CUSTOM TOLL FREE
ALT: PUT THE POWER OF 100,000 TOLL FREE NUMBERS TO WORK FOR YOU!
Dial800, the leading provider of memorable toll free numbers to direct marketers, is please to announce it has acquired Seattle-based Custom Toll Free. The combination of the two companies means they will now be able to leverage over memorable 100,000 toll free numbers to service every spectrum of the marketplace.
Why is the exciting news? As Dial800 CEO James Diorio explains it, now all businesses can benefit from the power of memorable toll free numbers, which have been proven to generate 10, 20, even 30 percent or more inbound leads and sales. “Dial800 has become the leader in utilizing 800 numbers to increase response for direct marketers involved in selling products and for those focused on lead generation,” Diorio explains. “Custom Toll Free reaches a different market segment by providing highly memorable vanity numbers to small- and mid-sized businesses who want to improve their branding by taking advantage of the full range of toll free prefixes. Together we will be able to leverage our joint libraries and offer over 100,000 toll free numbers to serve all sectors of the marketplace.”
The reason why memorable toll free numbers are so effective has to do with how the average consumer’s short-term memory works. People can typically recall only three to four chunks of information, so numbers with certain patterns are easier to remember and deliver significantly more response. For example, a number that ends in a date such as (800) 940-1966 is easier to recall or a number that repeats digits such as (800) 266-1616 sticks in the memory bank with greater ease based upon this principle.
But don’t take our word for it. Hear what respected direct marketing authority Dawn DuMont-Perdew has to say about the power of memorable numbers to generate response in this video:
Alternatively you can learn more about how Dumont-Perdew has partnered with Dial800 to generate response for the Nescafe Dolce Gusto omnichannel campaign here:
To learn more, call us today at (800) DIAL800.
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