Revenue race: Are your employees ready for catalog season?
If you’re like many Americans, around this time of year you’re likely harvesting a stack of holiday catalogs each time you hit the mailbox. Some regard catalog marketing as old fashioned, but . . . CONTINUE READING
Marketers plan more ad spend measurement in 2017
Forecasters say marketers are planning to focus even more on performance advertising next year as personalization becomes the name of the industry game. And they’re hoping their 2017 advertising budgets . . . CONTINUE READING
Integrate call tracking with marketing automation
Perhaps you run a small business whose PPC campaign is well underway, and you’re gathering all kinds of valuable information about your customers through call tracking. Next, you might invest . . . CONTINUE READING
Great Ideas Summit, where DR dreams come true
Dial800 will be networking Feb. 22–24 at the Great Ideas Summit in Orlando, Florida, a 13-year-old conference expected to draw the movers and shakers in direct-response (DR) marketing. The event . . . CONTINUE READING
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